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Successful Digital Transformation Starts With the Customer
I’ve noticed that many companies are using the trendy term “digital transformation” without fully understanding what it means. Leveraging digital technology to make organisational...
Adaptive Content: The Way to Your Customer’s Heart
Imagine your organization’s content serving people in such personal, useful ways that it stirs feelings for your brand. What impact might those feelings have...
Quick Chat with Dr. Geetha Premkumar, Director – Vector Indojanix
Dr. Geetha Premkumar
Director
Vector Indojanix (P) Ltd.
Quick chat with Dr. Geetha Premkumar, Member of DWENIndia
A female entrepreneur you admire and why?
Probably my answer to this...
Is Cute Marketing Effective Marketing? Brand Lessons from Pet Celebrities
As a marketer, what’s one way that you can quickly engage your audience and position your brand as friendly and relatable? Quick answer: Incorporate...
Quick Chat with Mitali Tandon, Head Marketing & Co-founder – Morning Fresh
Mitali Tandon
Head Marketing & Co-founder
Morning Fresh
Quick chat with Mitali Tandon, Member of DWENIndia
A female entrepreneur you admire and why?
There's something about all women entrepreneurs...
Quick Chat with Arundhati Balachandran, Founder of Urban Tryst
Arundhati Balachandran
Founder
Urban Tryst
Quick chat with Arundhati Balachandran, Member of DWENIndia
A female entrepreneur you admire and why?
Every woman entreprenuer, however big or small, inspires me....
Quick Chat with Mansi Reddy, Ox and Tomato
Mansi Reddy
Owner
Ox And Tomato
Quick chat with Mansi Reddy, Member of DWENIndia
A female entrepreneur you admire and why?
I admire Richa Kar, Founder and CEO of Zivame....
Quick Chat with Meena Ganesh, Partner-GrowthStory.in and MD & CEO – Portea Medical
Meena Ganesh
Partner-GrowthStory.in and
MD & CEO - Portea Medical
Quick chat with Meena Ganesh, Member of DWENIndia
What is it that drives you daily as an...
Marketing in India – My Perspective at the India Conference at Harvard
The biggest areas for improvement - as cited by speakers in other sessions - are Education, Healthcare and Urbanisation. Clearly, as citizens, we would...
The State of Snapchat
Snapchat may just be the most powerful storytelling tool in social media today. Once a disposable photo messaging app, Snapchat’s various updates and new...