Paul Writer

How HDFC has Integrated Offline & Online Channels

With over 4000 branches in India and a solid presence in the digital space, HDFC Bank has risen to new heights over the past...

Digital Publishing Trends For 2016 As Predicted By Publishers

"Mobile & Videos will be a continued theme in 2016, as top Indian publishers predict digital publishing trends for 2016" 2015 wasn’t a great year...

Quick Chat with Nathasha AR Kumar, Founder & Creative Director – Vajor.com

Nathasha AR Kumar Founder & Creative Director Vajor.com Quick chat with Nathasha AR Kumar, Member of DWENIndia A female entrepreneur you admire and why? Difficult to select one, every women...

Successful Digital Transformation Starts With the Customer

I’ve noticed that many companies are using the trendy term “digital transformation” without fully understanding what it means. Leveraging digital technology to make organisational...

Adaptive Content: The Way to Your Customer’s Heart

Imagine your organization’s content serving people in such personal, useful ways that it stirs feelings for your brand. What impact might those feelings have...

Quick Chat with Dr. Geetha Premkumar, Director – Vector Indojanix

Dr. Geetha Premkumar Director Vector Indojanix (P)  Ltd. Quick chat with Dr. Geetha Premkumar, Member of DWENIndia A female entrepreneur you admire and why? Probably my answer to this...

Is Cute Marketing Effective Marketing? Brand Lessons from Pet Celebrities

As a marketer, what’s one way that you can quickly engage your audience and position your brand as friendly and relatable? Quick answer: Incorporate...

Quick Chat with Mitali Tandon, Head Marketing & Co-founder – Morning Fresh

Mitali Tandon Head Marketing & Co-founder Morning Fresh Quick chat with Mitali Tandon, Member of DWENIndia A female entrepreneur you admire and why? There's something about all women entrepreneurs...

Quick Chat with Arundhati Balachandran, Founder of Urban Tryst

Arundhati Balachandran Founder Urban Tryst Quick chat with Arundhati Balachandran, Member of DWENIndia A female entrepreneur you admire and why? Every woman entreprenuer, however big or small, inspires me....

Quick Chat with Mansi Reddy, Ox and Tomato

Mansi Reddy Owner Ox And Tomato Quick chat with Mansi Reddy, Member of DWENIndia A female entrepreneur you admire and why? I admire Richa Kar, Founder and CEO of Zivame....