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CMO.com Interview: Vipul Parekh, BigBasket – Online Grocery Shopping Is Big Business For BigBasket
Grocery store shoppers circle the parking area competitively, only to get inside and bump trolleys in overcrowded aisles. They queue for an eternity at...
Beyond Pink: Khyati Shah, SVP, Marketing & Corporate Communication, YES BANK Ltd
In this segment of ‘Beyond Pink’, we talk to Khyati Shah, SVP, Marketing & Corporate Communication, YES BANK Ltd where she is spearheading all “Digital Marketing”...
Beyond Pink: Simi Sabhaney, Chief Executive Officer, Dentsu Communications
In this segment of ‘Beyond Pink’, we talk to Simi Sabhaney, Chief Executive Officer, Dentsu Communications who is an advertising veteran. Simi has been bred to...
Cutting Through Clutter And Raising the Bar – Meet Jessie Paul
What would you do when you are already super-successful in a crazy-competitive niche?
While you are thinking about it, here’s what one woman did.
She raised the bar-...
Beyond Pink: Kamna Baweja, Vice President, PAYBACK
Essentials for a business meeting.
My day at work is filled with consecutive meetings with business clients / vendors and internal teams, it is imperative...
Transforming Customer Engagement Through Customer-Centric Content Strategy
Content earns trust and understanding. It’s the currency of modern marketing. Content Strategy if all about deciding which channels, mediums, and awareness measures will tell...
CIOs Can Become Great Brand Ambassadors: Jessie Paul
Digitization of data, assisted e-commerce and mobile-first strategy will rule a CIO’s agenda in 2016, says Jessie Paul, CEO, Paul Writer.
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CIO India
CIOs...
Social Listening is Finally Getting Some Play
You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about...
True Life: I’m Addicted to Amazon – A Customer Retention Story
I have a confession. I have placed 118 Amazon Prime orders in the last 6 months.
Now, judging by the amount of cardboard in my...
5 Reasons Why That State Bank of India Ad Was Not Such a Bad...
Since that front page ad from State Bank of India appeared in Hindustan Times on March 17th, the Twitter, Facebook and LinkedIn timelines have...