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Customer Communities: The Engagement Economy’s Best Kept Secret
In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged...
A da Vinci Surgical Robot to Wheel into Indore
Robotic Surgery has made its mark in the top Indian cities. The precision and accuracy of this form of surgery has been helping surgeons...
Meet The Jury: Geetu Bhatnagar, Chief Marketing Officer, Oracle
Geetu Bhatnagar
Chief Marketing Officer
Oracle India Pvt. Ltd.
Geetu Bhatnagar is a Business strategist and Transformation leader.
With more than 20 years of experience behind her, she has performed a number of...
Tips For Creating A Great Remote Digital Marketing Team
A marketing team is one that propagates the latest additions and features of your website and also spreads your word far and wide. This...
Outsource, Automate or In-house? How to Decide
The rise in access to affordable internet and smartphones has led to an exponential increase in digital media content. In recent times, digital marketing...
When Advertising Is Just A Waste Of Money
Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I...
Interview With Brandon Warburton, SVP – Digital, Pluralsight
Brandon Warburton
SVP – Digital
Plural Sight
1. What is the major challenge that you see today for digital marketing?
I think the biggest challenge is getting to a...
A Different Approach to Scale: Deploying Home Automation in Large Communities
Unlike many consumer electronics products, Home Automation is a solution play and not a product play. People are not interested in what products are...
Securing Your Win with YouTube
Why are brands not successful on YouTube?
A research published by leading publication, Forbes shows that YouTube has the best ROI above any other social media platform....
Are You Asking Your Social Media Fans To Do Too Much?
Getting engagements from your social media fans is easier said than done. With 1.3 million pieces of content on Facebook shared every minute, it’s...