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How to Design a MarTech Stack?
A 360-degree view of a customers journey is an aspiration for most businesses. Often data available in different analysis systems present different values, leading...
5 Lessons In Crisis Management That Infosys Team Can Borrow From ‘The Indestructible Brand’
In the book “The Indestructible Brand: Crisis Management in the Age of Social Media’ we have looked at various scenarios in the social age...
Social Media Automation For Better Fan And Customer Engagement
Automation has become an indispensable arsenal in any strategy that uses technology to achieve business goals. This is not any different for a digital...
Are You A Futurist?
You're intrigued by how digitization is changing business.
You're not a geek, but have a technology roadmap for your team.
You're thrilled by how data is...
Squeeze Page Can Up Your Lead Generation!
In Hubspot’s 2017 State of Inbound report, 63 percent of digital marketers surveyed said that generating traffic and leads was their biggest challenge. And,...
CMO Roundtable: Content Personalization Redefining Marketing in the Digital Age
Digital Marketing is a long term relationship. Digital Marketing 2020 was the theme of the CMO Roundtable recently co-hosted by Paul Writer and Pluralsight...
Meet The Jury: Rajesh Kumar Jindal, VP- Audience & Experiential Marketing, SAP
Rajesh Kumar Jindal
VP- Audience & Experiential Marketing, Asia Pacific & Japan
SAP
Rajesh Kumar Jindal is a Senior marketing & business leader with over 2 decades...
Meet The Jury: Sunder Madakshira, Head Marketing, Adobe
Sunder Madakshira
Head Marketing
Adobe India
Sunder Madakshira works with Adobe as Head of Marketing in India. In this role he is leading a team of marketers...
CMO Roundtable: Leaders Need to Unlearn Past Paradigms
There is no denying that digital marketing is changing the marketing landscape today and paving way for the future of marketing. Digital Marketing 2020...
B2C Marketing: What No One is Talking About
Using rich data is commonplace in the B2B world. It seems though that people have tended to shy away from applying those same data-driven...