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International Women’s Day Interview with Lipsa Satpathy, Head – Digital Marketing & Transformation at...
What made you choose to do what you do?
Digital Marketing and Transformation is a field that’s ever-changing and engaging; there’s always something new to...
Brandintelle – Interview with Biswajit Das, Founder and CEO
Find out how Hero Motocorp and Reckitt Benckiser India benefit from Brandintelle
A. What is the added value that Brandintellé brings, compared to other tools...
Burger King’s latest campaign – the mouldy Whopper
Burger King’s latest campaign - the mouldy Whopper -doesn’t follow any food marketing rules that were drummed into our head at Ogilvy back when I was...
Mould is Gold and other Challenger stories
As a newly minted MBA I joined the Ogilvy team that helped sell Unilever tea. We had quite a set of rules on what...
Happy today? Thank Chaucer, de Sade and Casanova
Happy Valentine’s Day! Though Valentine couldn’t have been very happy as he was martyred on this day. Anyhoo.
Over time and thanks to Chaucer writing...
“I’d rather go naked than wear fur” – Queen Elizabeth
She didn’t quite put it that way, but Queen Elizabeth II says she will no longer buy clothes with fur. Most designers ditched fur...
Are Brands Evil?
I recently wrote that companies can’t have morals, only people can. This sparked some interesting discussions on Twitter and elsewhere. I was very flattered to...
When Hugo Boss had an opinion
Walking the streets of Amsterdam I came across little plaques on the pavement. They are markers placed outside the houses of those who lost...
HNY and we all have 2020 vision
I spent the night of 31 December 1999 working - and partying - showing international journalists that Y2K was not the disaster it was...
Sana or Saurav – Which Ganguly Should Brands Model?
There is a hashtag on Facebook demanding that celebrities like Deepika Padukone and Shahrukh Khan express their views on recent developments. Both have sponsored...