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Mould is Gold and other Challenger stories
As a newly minted MBA I joined the Ogilvy team that helped sell Unilever tea. We had quite a set of rules on what...
Happy today? Thank Chaucer, de Sade and Casanova
Happy Valentine’s Day! Though Valentine couldn’t have been very happy as he was martyred on this day. Anyhoo.
Over time and thanks to Chaucer writing...
“I’d rather go naked than wear fur” – Queen Elizabeth
She didn’t quite put it that way, but Queen Elizabeth II says she will no longer buy clothes with fur. Most designers ditched fur...
Are Brands Evil?
I recently wrote that companies can’t have morals, only people can. This sparked some interesting discussions on Twitter and elsewhere. I was very flattered to...
When Hugo Boss had an opinion
Walking the streets of Amsterdam I came across little plaques on the pavement. They are markers placed outside the houses of those who lost...
HNY and we all have 2020 vision
I spent the night of 31 December 1999 working - and partying - showing international journalists that Y2K was not the disaster it was...
Sana or Saurav – Which Ganguly Should Brands Model?
There is a hashtag on Facebook demanding that celebrities like Deepika Padukone and Shahrukh Khan express their views on recent developments. Both have sponsored...
How to Uncover Your Passions and Find Your Dream Career
Do you look forward to Monday mornings with dread, and dream of changing jobs? Or are you about to embark on your career and...
Mind it. How offensive can you be?
The more brands try to personalize for me, the more likely they are to offend. If they customize by language I will demand my...
Best ways to increase website engagement through User-Generated Content
We know the main concern for you is to increase website engagement. Once people start engaging with your website, all the other aspects will...