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Stop COVID-washing
No, no, I don’t mean you should stop washing your hands.
I’d like you to stop desperately trying to make yourself relevant to the audience...
You must shine in this quarantine
We (hopefully) cringe at the kind of things some celebs are saying and doing. Whether it is bathing in rose petals (Madonna), lounging by...
Reality of COVID-19 work from home for corporate Indians
The Work from Home Reality
How urban professionals are dealing with this new way of working
Due to COVID 19 all of a sudden, a large...
3 Cs of Corona virus
3 cs of Corona virus - During the next few weeks demand for many products and services will drop, even as demand for other,...
Is there any point in marketing?
There I said it. A thought that must be on many of your minds.
There’s no straight answer - it just depends.
First of all, use...
Marketing in the Coronavirus Crisis – Be cautious, but not afraid
The biggest marketing challenges being faced by marketers across the globe are:
How to best utilise the slashed marketing budget?
What to communicate to...
3 Cs (and an I) of Coronavirus Marketing
During the next few weeks demand for many products and services will drop, even as demand for other, ‘survival’ goods rises. Necessities include anything...
Of cabbages, kings and Coronavirus
Right now most of us find it hard to avoid checking the latest chart on the spread of COVID every few minutes. We check...
Parineeti and I are on the same page
I mean figuratively of course. Parineeti Chopra is telling her readers not to be overconfident and to take adequate precautions. Absolutely. But as marketers...
Women Leaders Interview with Shilpa Dureja Puri Director Marketing – Samsung India
What made you choose to do what you do?
I believe in taking control of your choices, to make our own destiny. My choices are...