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Template to map Covid Context of your product portfolio
As discussed in the article on marketing to be COVID Contextual and Recession Relevant, the world has changed, as have your consumers and clients....
What do people buy in times of COVID?
Happy Indian New Year! Let me hope it works out better than the one that started on January 1st :)
The virus continues to haunt...
What to sell in the COVID Downturn
Marketing costs are amongst the first expenses to get slashed. It’s easier than other ways of cost cutting. But it’s sort of like selling...
Covid 19- How is Consumer reacting?
Lenin once said, “There are decades where nothing happens; and there are weeks where decades happen.” Over the past few weeks despite the uncertain...
Stop COVID-washing
No, no, I don’t mean you should stop washing your hands.
I’d like you to stop desperately trying to make yourself relevant to the audience...
You must shine in this quarantine
We (hopefully) cringe at the kind of things some celebs are saying and doing. Whether it is bathing in rose petals (Madonna), lounging by...
Reality of COVID-19 work from home for corporate Indians
The Work from Home Reality
How urban professionals are dealing with this new way of working
Due to COVID 19 all of a sudden, a large...
3 Cs of Corona virus
3 cs of Corona virus - During the next few weeks demand for many products and services will drop, even as demand for other,...
Is there any point in marketing?
There I said it. A thought that must be on many of your minds.
There’s no straight answer - it just depends.
First of all, use...
Marketing in the Coronavirus Crisis – Be cautious, but not afraid
The biggest marketing challenges being faced by marketers across the globe are:
How to best utilise the slashed marketing budget?
What to communicate to...