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Vocal For Local: India needs a brand plan for soft power
There was a time when my mother coveted something called “Singapore Saris” - these were imported polyester items that were considered more fashionable than...
Roll over sleepless CMO – the CGO is here
Apparently marketers can’t get to bed before midnight as per a study by Wakefit. And they can’t sleep late either - 44% sleep less...
Let’s merge Sales and Marketing for Growth
Roll over CMO - welcome, CGO!
Let’s merge Sales and Marketing for Growth
When I joined Infosys in 1998, Marketing and Sales had different bosses. After...
The difference between brand vs activation
There’s data that shows that the mix of brand vs activation budget should be 60:40. Brand building helps to create a mental perception that...
Rock the Recession like the Faroese
As countries start to reopen there is a lot of speculation on what the consumer behaviour and ability to spend will be like. The...
How can your brand Rock the Recession?
By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option.
During the...
From Sheep View to Street View to Faroese View
Shear Brilliance in No Money Marketing
The Faroe Islands with a population of just over 50,000 was not covered in Google’s Street View Program. But...
Google launches a guide to help businesses adapt marketing strategies in wake of COVID-19
Consumers have shifted priorities. Companies are refocusing. Individuals are hunkering down and often anxious. All of us are caught up in the COVID-19 storm....
Lady Gaga adds COVID to her 50 year career plan
Business Booster 447
Lady Gaga spearheaded an effort to raise funds for WHO. She curated the “One World: Together at Home Concert” which was livestreamed...
Unlocking the Indian Economy post-COVID: The Road Ahead…
Delicate Balance, Considerations, and Decisions...India has outlined a 2-pronged strategy for phased restarting of economic activities from this week while maintaining its focus on flattening the curve. The...