Avinash is Director Marketing at a US-based SaaS startup Converzate. He has a deep interest in online consumer psychology and a keen observer in digital marketing trends. An ROI focussed marketer who got into marketing after a stint in his startup focussed on retail solutions. Prior to working for Converzate, he has held leadership positions at RoofandFloor, Langoor and SportsKeeda & Nokia. His area of expertise includes performance marketing, full-funnel revenue management, customer experience, and technical SE0.