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International Women’s Day Interview with Iti Mehrotra Marketing and Alliances Head 5paisa Capital Limited
What made you choose to do what you do?
I have always enjoyed solving problems. When I entered the digital world, I realised that...
The Male Feminist & The Token Woman. Both are good
Way back, shrouded in the mists of time, when I got admission into Engineering even the village barber approved that it was Computer Science...
International Women’s Day Interview with Meenu Bagla, Head Global Brand and Digital Marketing, Tech...
What made you choose to do what you do?
The rebel in me wanted to break the mould and challenge the stereotype; whether it was...
International Women’s Day Interview with Lipsa Satpathy, Head – Digital Marketing & Transformation at...
What made you choose to do what you do?
Digital Marketing and Transformation is a field that’s ever-changing and engaging; there’s always something new to...
Brandintelle – Interview with Biswajit Das, Founder and CEO
Find out how Hero Motocorp and Reckitt Benckiser India benefit from Brandintelle
A. What is the added value that Brandintellé brings, compared to other tools...
Burger King’s latest campaign – the mouldy Whopper
Burger King’s latest campaign - the mouldy Whopper -doesn’t follow any food marketing rules that were drummed into our head at Ogilvy back when I was...
Mould is Gold and other Challenger stories
As a newly minted MBA I joined the Ogilvy team that helped sell Unilever tea. We had quite a set of rules on what...
Happy today? Thank Chaucer, de Sade and Casanova
Happy Valentine’s Day! Though Valentine couldn’t have been very happy as he was martyred on this day. Anyhoo.
Over time and thanks to Chaucer writing...
“I’d rather go naked than wear fur” – Queen Elizabeth
She didn’t quite put it that way, but Queen Elizabeth II says she will no longer buy clothes with fur. Most designers ditched fur...
Are Brands Evil?
I recently wrote that companies can’t have morals, only people can. This sparked some interesting discussions on Twitter and elsewhere. I was very flattered to...