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3 Cs (and an I) of Coronavirus Marketing
During the next few weeks demand for many products and services will drop, even as demand for other, ‘survival’ goods rises. Necessities include anything...
Of cabbages, kings and Coronavirus
Right now most of us find it hard to avoid checking the latest chart on the spread of COVID every few minutes. We check...
Parineeti and I are on the same page
I mean figuratively of course. Parineeti Chopra is telling her readers not to be overconfident and to take adequate precautions. Absolutely. But as marketers...
Women Leaders Interview with Shilpa Dureja Puri Director Marketing – Samsung India
What made you choose to do what you do?
I believe in taking control of your choices, to make our own destiny. My choices are...
International Women’s Day Interview with Iti Mehrotra Marketing and Alliances Head 5paisa Capital Limited
What made you choose to do what you do?
I have always enjoyed solving problems. When I entered the digital world, I realised that...
The Male Feminist & The Token Woman. Both are good
Way back, shrouded in the mists of time, when I got admission into Engineering even the village barber approved that it was Computer Science...
International Women’s Day Interview with Meenu Bagla, Head Global Brand and Digital Marketing, Tech...
What made you choose to do what you do?
The rebel in me wanted to break the mould and challenge the stereotype; whether it was...
International Women’s Day Interview with Lipsa Satpathy, Head – Digital Marketing & Transformation at...
What made you choose to do what you do?
Digital Marketing and Transformation is a field that’s ever-changing and engaging; there’s always something new to...
Brandintelle – Interview with Biswajit Das, Founder and CEO
Find out how Hero Motocorp and Reckitt Benckiser India benefit from Brandintelle
A. What is the added value that Brandintellé brings, compared to other tools...
Burger King’s latest campaign – the mouldy Whopper
Burger King’s latest campaign - the mouldy Whopper -doesn’t follow any food marketing rules that were drummed into our head at Ogilvy back when I was...