Insights

Vocal for Local is trending in India post COVID lockdown. But country brand is a master brand for your products. Different countries have different perceptions amongst customers - positive or negative. Think of phrases like German Engineering, Indian IT, French Style. So choose your nationality wisely.

Have you had that chat yet? The one that goes, “I believe in marketing, but we really have to chop your budget”. Or, the...

True Story Target audience - Luxury property buyers Brand - yet to be established real estate company in that city Platform - FB ads The result - 350...

Advertising and Media in India, by Anant Rangaswami Our Guest Quizmaster for this Quiz is Anant Rangaswami Anant is currently the Editor of MELT, the advertising, media...

Highlights from a webinar conducted by Jessie Paul, Managing Director, Paul Writer on "Marketing in a digital first world" for the Social Entrepreneurs from...

Mitron, the Indian answer to TikTok has sadly been unmasked - after 5 million downloads - as code from Pakistan. The app has now been...

Kris Nicolaou Brain Box Labs Hiring a reputable SEO company to better your visibility in search engines is excellent, but they cannot increase your rankings alone....

During a discussion on one of the webinars, Jessie Paul the host mentioned that for certain sectors like education, fitness, and wellness you expose...

In 2002 when Infosys was ramping up operations in Australia and I was brand manager, there was a headline in the Sydney Morning Herald...

Meghan Markle despite being married to Prince Harry of UK is still a US citizen, though she applied to become British. Akshay Kumar says...