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2 minute tips for branding for social enterprises
Highlights from a webinar conducted by Jessie Paul, Managing Director, Paul Writer on "Marketing in a digital first world" for the Social Entrepreneurs from...
Mitron, let me tell you about Hofstede, Karan, and Kylie
Mitron, the Indian answer to TikTok has sadly been unmasked - after 5 million downloads - as code from Pakistan. The app has now been...
10 SEO Experts share common SEO mistakes they see Brands making
Kris Nicolaou
Brain Box Labs
Hiring a reputable SEO company to better your visibility in search engines is excellent, but they cannot increase your rankings alone....
Are you the global best?
During a discussion on one of the webinars, Jessie Paul the host mentioned that for certain sectors like education, fitness, and wellness you expose...
The Americans are coming!
In 2002 when Infosys was ramping up operations in Australia and I was brand manager, there was a headline in the Sydney Morning Herald...
Is Akshay Kumar VocalForLocal?
Meghan Markle despite being married to Prince Harry of UK is still a US citizen, though she applied to become British. Akshay Kumar says...
Vocal For Local: India needs a brand plan for soft power
There was a time when my mother coveted something called “Singapore Saris” - these were imported polyester items that were considered more fashionable than...
Roll over sleepless CMO – the CGO is here
Apparently marketers can’t get to bed before midnight as per a study by Wakefit. And they can’t sleep late either - 44% sleep less...
Let’s merge Sales and Marketing for Growth
Roll over CMO - welcome, CGO!
Let’s merge Sales and Marketing for Growth
When I joined Infosys in 1998, Marketing and Sales had different bosses. After...
The difference between brand vs activation
There’s data that shows that the mix of brand vs activation budget should be 60:40. Brand building helps to create a mental perception that...