Insights

The past can inspire the future. A better knowledge of the business world can trigger cross-industry learnings. Try this hotel brand quiz to learn more about the history of hotel brands.

Eleanor Russell, University of Cambridge and Martin Parker, University of Bristol In June 1348, people in England began reporting mysterious symptoms. They started off as mild and vague: headaches,...

The fear of being 'rejected' by the opposite sex due to bad breath or pimples is a time-tested trigger used by marketers. Another is the fear of shame also called "Ego death" by Dr. Karl Albrecht. Remember those ads and urging the CIO to buy anti-virus software or a data backup solution to ensure business continuity or face the wrath of his boss?

K S Rajasekar, GM Marketing says "Our award-winning matchmaking algorithm (MIMA) helps deliver matches that are relevant to the customers. Our recommendation engine studies a ton of data including user preferences, expectations and behavior, not to speak of historic data. It helps deliver high value, boost the prospects of members in finding compatible matches and ultimately drives business results."

Marketers at HP, Motorola, Shinola - brands that have successfully rebranded - and elsewhere are finding that the great challenge and greatest opportunity facing...

Why not invest as much time in determining and then bolstering the core intangible – and what’s more irrational than that – aspects of your brand? The stuff that makes folks pick a red can of soda over a blue one. Both slake your thirst – a rational argument – but only one has made a global mark by standing for universal happiness. Only one is valued at $78billion.

Vocal for Local is trending in India post COVID lockdown. But country brand is a master brand for your products. Different countries have different perceptions amongst customers - positive or negative. Think of phrases like German Engineering, Indian IT, French Style. So choose your nationality wisely.

Have you had that chat yet? The one that goes, “I believe in marketing, but we really have to chop your budget”. Or, the...

True Story Target audience - Luxury property buyers Brand - yet to be established real estate company in that city Platform - FB ads The result - 350...

Advertising and Media in India, by Anant Rangaswami Our Guest Quizmaster for this Quiz is Anant Rangaswami Anant is currently the Editor of MELT, the advertising, media...