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Beyond Pink : Tina Datta Nayak, ZipDial
What makes a good marketer?
A good marketer is one who has the end consumer at the heart of all their marketing initiatives. Everything else...
Beyond Pink: Namrita Sehgal, Taj Group
Name: Namrita Sehgal
Organization: Taj Group (Indian Hotels Company Limited)
Designation: Director of Internet Marketing
One book you recommend to all the marketers: The...
Beyond Pink: Darshana Shah, Hypercity Retail
Name: Darshana Shah
Organization: Hypercity (India) Retail Ltd
Designation: Senior Vice President – Marketing and Visual Merchandising
One book you recommend to all the marketers: Many books...
Beyond Pink: Deepali Naair, Mahindra Holidays and Resorts India
Name: Deepali Naair
Organization: Mahindra Holidays and Resorts India Limited
Designation: Chief Marketing Officer
Books you recommend to all the marketers:
o ‘Building Strong Brands’ by David Aaker
o...
Beyond Pink: Minari Shah, Tata Motors Limited
Name: Minari Shah
Organization: Tata Motors Limited
Designation: Head (Sr. GM) Corporate Communications
One book you recommend to all the marketers: Black Swan
One campaign that remains your...
Beyond Pink: Dharini Mishra, Dr Reddy’s Group
Name: Dharini Mishra
Organization : Dr Reddy’s Group
Designation : Head of Global Brand and Corporate Communications
One book you recommend to all the marketers:...
Personal Brand Marketing Tips from 3 Influential Women
Before social media turned practically everyone into a public figure, few CEOs included the word persona in their everyday vocabularies, much less hired publicists...
Internet of Things: Six Key Characteristics
Creating Internet of Things products can place businesses and their product teams in an uncomfortable place by pushing them outside of their comfort zone....
The Dark Side of Online Discounts
Companies can profit handsomely from online daily discounts but intermediaries often have conflicting objectives that need to be managed.
It’s an age-old problem for many...
“A La Carte CFO” – From Corporate Finance To Entrepreneur
As part of our interview series with the female heroes of the Rotterdam School of Management, Erasmus University (RSM) we spoke to Finance Professional,...