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Beyond Pink: Dharini Mishra, Dr Reddy’s Group
Name: Dharini Mishra
Organization : Dr Reddy’s Group
Designation : Head of Global Brand and Corporate Communications
One book you recommend to all the marketers:...
Personal Brand Marketing Tips from 3 Influential Women
Before social media turned practically everyone into a public figure, few CEOs included the word persona in their everyday vocabularies, much less hired publicists...
Internet of Things: Six Key Characteristics
Creating Internet of Things products can place businesses and their product teams in an uncomfortable place by pushing them outside of their comfort zone....
The Dark Side of Online Discounts
Companies can profit handsomely from online daily discounts but intermediaries often have conflicting objectives that need to be managed.
It’s an age-old problem for many...
“A La Carte CFO” – From Corporate Finance To Entrepreneur
As part of our interview series with the female heroes of the Rotterdam School of Management, Erasmus University (RSM) we spoke to Finance Professional,...
View From the Top-Ruchita Sharma
Ruchita Sharma is Head Marketing Operations at Swarovski India. She has played a key role in increasing the brand awareness of Swarovski in the...
Beating the Incumbents with a Fraction of Their Budget
The incredible success of a small anti-graft political party in India is a lesson in organisation design.
It is rather fitting that the party symbol...
Beating the Incumbents with a Fraction of Their Budget
The incredible success of a small anti-graft political party in India is a lesson in organisation design.
It is rather fitting that the party symbol...
Running Teaches You to Succeed
10km in 68 minutes – the timing of my first race. Not impressive for seasoned runners who would complete that in less than 30minutes...
The Psychology of Pricing: Customers Prefer Round Numbers
Bottom Line: Despite the prevalence of 99-cent stores and $1.99 price tags, consumers appear to favor round numbers when paying for goods and services....