Name: Minari Shah
Organization: Tata Motors Limited
Designation: Head (Sr. GM) Corporate Communications
One book you recommend to all the marketers: Black Swan
One campaign that remains your all time favorite and why: Dell’s Take Your Own Path campaign; as it was a 360 degree campaign across traditional and social media that really reached its intended SMB TG and actually helped build a leadership market share from a virtually negligible one. It was a campaign that originated in India but then became a global campaign and was a great example of relevant customer endorsement rather than celeb endorsement and was among the first ones to use real-life customers.
A mantra that you adhere to in your work-life: It’s important to always prioritize and look at the big picture to make an impact.
One thing that one will find on your work desk: laptop, notebook, pen
One gadget that you cannot do without @work: Cell phone
Profile: Minari is the Head of Corporate Communications at Tata Motors Limited. She comes with diverse experience working across several leading categories. In the past she has worked with HSBC India and has also held positions including Director, Corporate Communications, Asia-Pacific at Dell.
Follow her @MinariShah