Name: Dharini Mishra
Organization : Dr Reddy’s Group
Designation : Head of Global Brand and Corporate Communications
One book you recommend to all the marketers: No Logo by Naomi Klein, though it came out in 1999, it is even more relevant today. All marketers know marketing, but it is critical to get an insight into the other side, the ethics debate and the shift to responsible business.
One campaign that remains your all-time favorite and why? The iconic Amul outdoor campaign. I have grown up on it and that campaign triggered by passion for the business of brands. Lately I absolutely loved the Google global campaign. Seamless, right on target and terribly persuasive global messaging.
A mantra that you adhere to in your work-life: Each day is the first day of the rest of my life both at work and otherwise
One thing that one will find on your work desk: An Apple
One gadget that you cannot do without @work : My iPad
Profile: With more than 18 years of experience, Dharini is a strong believer in creating the right balance of the science and art of communications. She heads the Dr. Reddy’s Group for Brand and Corporate Communications. Earlier she headed The Suzlon Group Brand at Group Corporate Communications for all its companies across the globe.Featured in the Campaign India ‘A List’ which recognizes the most influential professionals in marketing and communications in the country, Dharini has also been honored by IBM as the top 50 futuristic CMOs in India for the use of technology in marketing and also listed as the top most talented CMOs in India. Paul Writer a leading global marketing consultancy also ranks Mishra among the top 20 women marketing and communication professionals in the country. Recently, Dharini was awarded the ‘Marketing Professional of the year 2012’ across Asia by CMO Asia and World Brand Congress and was invited as a member of the CMO Hall of Fame for Indian Marketers. She has also been featured in the top 50 most talented CMOs in India and recognized as a Leading Corporate Leader in India for Communications, 2012 by the Asian Confederation of Businesses. Follow @DhariniMishra1
