What makes a good marketer?
A good marketer is one who has the end consumer at the heart of all their marketing initiatives. Everything else will follow. She understands that today’s environment is dynamic and is ready to embrace uncertainly and act quickly. She is also someone who is obsessed with metrics and is focussed on return on investment. She follows international trends closely and believes in the power of simple ideas. Last but not the least, believes that marketing is for the long term and there’s more to it than just marketing campaigns.

3 things you look for when you hire people?
Attitude, good communication skills and humility (team player)

Your favorite destination for business trips?
None really.

Your favorite book?
Many, though currently I’m very inspired with Sheryl Sandberg’s book ‘Lean In’. Being a working mom, I keep going back to it to get inspired

3 things would never do a meeting without?
1. When I enter the room I always try to have a clear idea on what I expect to achieve at the end of the meeting. Actionable and measureable as much as possible
2. My notepad of course
3. And hopefully some fun and humor (unless it’s a review meeting)

When did you decide that Marketing is what you wanted to do?
Fortunately I was always clear with what I wanted to do. After my MBA, I started my career with Sales with a planned transition into Advertising and then into Digital Marketing knowing that I wanted to be on the Marketing side eventually. Thankfully it worked well and the journey was exciting. I Love doing what I do.

Your favorite professional you follow on Twitter?
There are many I enjoy following. My personal favourites to name a few Guy Kawasaki, Avinash Kaushik, TED, Sharell Cook, Valerie Wagoner, FastCompany, JeffBullas and many more. I thrive on Twitter for my news updates ☺

Your most memorable advertisement?
Cadbury “Kuch khaas hai zindagi mein” (girl running into the cricket ground with a crazy happy dance) and there are many more.

Do you love data or hate data?
Love for data. As a marketer you just have to find a way to be in love with Mr.Data. You can never know him well enough. Measuring your efforts is as important and planning it. There’s so much to learn and Mr. Data continues to blow my mind.

What are your marketing priorities for the year 2014/2015?
Explore, Experiment and Learn with Content and everything digital. At Zipdial we understand the power of good quality content. Being in the B2B business we strive to add value to not only our customers but the end consumer too. It’s here that simple initiatives digital or otherwise can go a long way in meeting our objectives. We’re a start up and the beauty of it lies in the vibrancy, energy and the ability to take quick decisions. I’m not obsessed with awards, but I do believe that if we do good customer driven work, recognition will follow.

Profile : Tina Datta Nayak is the Head of Marketing at ZipDial, ZipDial is a marketing engagement and analytics platform, especially designed for users and marketers in emerging markets. ZipDial is listed as No.8 in Fast Company’s Top 50 Most Innovative Companies list-2014.
Follow her @tinadatta23


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