Content Creation

4 Ideas for Crowdsourcing Content Creation and Promotion

You hear a lot of talk these days about crowdsourcing — the idea of using a large online community to complete tasks as diverse...
Personal

Message to Mobile Operators: Monetize Personal Data

As the exchange of personal data becomes a lynchpin of the modern business model, mobile operators are confronted with new challenges and opportunities. At...
IPL

IPL and the Spot Fixing Scandal: How will the Brand be Impacted?

Many pundits have weighed in on this question – some have taken a pricing view of the brand and said that sponsors and advertisers...
Meera Harish, Hidesign

In Conversation With: Meera Harish, Hidesign

Meera Harish Hidesign  This interview was done with Meera Harish when she was Vice President-Sales & Marketing at Tata Coffee Ltd. Meera Harish is a senior management...
Experimenting with Social Media Programs are Over

Days of Experimenting with Social Media Programs are Over – Now What?

The early days of experimenting with social media programs are over; the focus now is not only about fans and followers but also about...
Organizations

Curiosity Didn’t Kill The Cat, It Created The Mousetrap

Chimpanzees do it. Birds do it. Rubberneckers do it.“Everybody is curious,” declares Dr. Henry Weisinger, author of the best-seller Nobody’s Perfect. “It’s an instinct...
Digital Eyes

Digital Eyes and Runners Legs

I haven't blogged in a while and 140 characters don't come as easily as they used to. Not for lack of stories, experiences or...
Marketing Technology

What Marketing Technology Frontrunners Do that Laggards Don’t

Leaders in the use of marketing technology are different than the rest of us. As last month’s post showed, they accumulate a different mix...
Should I

A CSR Dilemma: “Should I Stay or Should I go”

There are many immortal song lyrics but, for someone who lived through the 80’s, few can trump The Clash’s iconic “Should I stay or...
Shafalika Saxena

CMO Interview-Shafalika Saxena, Microsoft India

Restless. Resilient. Irreverent. Fascinated by people and the choices we make, Shafalika Saxena understands the upsides of risk and the downsides of playing it...