Paul Writer

DBS Speaker 2015: Rajesh Kumar Jindal, Head of Marketing, SAP- Indian Subcontinent

What according to you makes a brand `hot'? Brands need to have a deep connection with their customers and remain on top of changing customer...

AdReview: How do you #PlaywithOreo – Stack them

The elder sister sees the younger one balancing a long stack of Oreos. The younger one is showing off her balancing skills quite proudly...

DBS Speaker 2015: Amarjit Singh Batra, CEO, OLX India

What according to you makes a brand `hot'? Racing is not the only way to become 'hot'. Passion, courage to follow the path less taken, appetite to...

DBS Speaker 2015: Apurva Chamaria, Head Global Brand & Digital Marketing, HCL Technologies (HCLT)

What according to you makes a brand `hot'? A brand can be ‘hot’ for several reasons. In today’s experience led economy: Relevant is the word which comes...
Maggi

2 Minute Guide to Crisis Prevention – Learnings from Maggi Crisis

Indians are known to be unenthusiastic consumers of pure insurance - the sort that only pays out if you’re actually sick.  Something in us...

DBS Speaker 2015: Madhavan Narayanan, Media Thinker, Hindustan Times

What according to you makes a brand `hot'? The hottest brands are those that are in tune with contemporary ideas and culture in creative ways while reflecting...

AdReview: Canon Takes the Humour Route

Humour can sell almost anything. The brief, if I may attempt to play back was perhaps a single liner :- Reverse the rapidly nose-diving...

Get to Know More About SRSGrocery, Nominated for Our ‘Delhi/NCR Hot 50 Brands’

Get to Know More About SRSGrocery, Nominated for Our 'Delhi/NCR Hot 50 Brands’ Pratik Jindal Managing Director SRSGrocery What makes your brand Hot? a. Ease of use and availability for...

AdReview: Urban Ladder – Old Dog New Tricks

Online furniture purchase still has lot of ground to cover in India. It has to win the customers’ trust in terms of delivery, returns,...

7 Lessons To Help You Produce Content That Converts

According to Gartner, content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build...