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AdReview: ‘Zyada Wala More’ only with Tata Docomo
The new TVC by Tata Docomo talks about ‘Zyada Wala More’ under its new proposition - ‘Har Baar More’. The TVC highlights the functional...
MBS Speaker 2015: Kamal Khushlani, MD & Founder of Mufti
What according to you makes a brand `hot'?
When a brand reflects the aspirational values of its adopters consistently over time it gains traction in the adopters’...
Innovation: Not a Straight Arrow
Great innovators don’t necessarily follow straight paths. Often a winding path can shape their defining inventions.
At a farm in Michigan, lived a little boy....
AdReview: Thums Up – Fizzing the Indian Way
Another one from Thums-Up , that has little to do with the product being sold, though it doesn't fails to electrify. This one is...
DBS Speaker 2015: Rajesh Kumar Jindal, Head of Marketing, SAP- Indian Subcontinent
What according to you makes a brand `hot'?
Brands need to have a deep connection with their customers and remain on top of changing customer...
AdReview: How do you #PlaywithOreo – Stack them
The elder sister sees the younger one balancing a long stack of Oreos. The younger one is showing off her balancing skills quite proudly...
DBS Speaker 2015: Amarjit Singh Batra, CEO, OLX India
What according to you makes a brand `hot'?
Racing is not the only way to become 'hot'. Passion, courage to follow the path less taken, appetite to...
DBS Speaker 2015: Apurva Chamaria, Head Global Brand & Digital Marketing, HCL Technologies (HCLT)
What according to you makes a brand `hot'?
A brand can be ‘hot’ for several reasons. In today’s experience led economy:
Relevant is the word which comes...
2 Minute Guide to Crisis Prevention – Learnings from Maggi Crisis
Indians are known to be unenthusiastic consumers of pure insurance - the sort that only pays out if you’re actually sick. Something in us...
DBS Speaker 2015: Madhavan Narayanan, Media Thinker, Hindustan Times
What according to you makes a brand `hot'?
The hottest brands are those that are in tune with contemporary ideas and culture in creative ways while reflecting...