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‘Little’ Announces Senior Management Hires
Little, pioneering‘app only’ marketplace in the Online to Offline space (O2O), today announced the appointment of two senior hires. Suraj Panigrahy, formerly with‘69 Seconds’ joins...
AdReview: Let’s Go Boy Browsing with Truly Madly
Weave together shots of everyday besties nudging each other to check out boys in a bright and breezy montage and pepper it with sparkling,...
Quick Chat: Alokedeep Singh, Head Of E-Commerce, Titan Company
India’s e-commerce sector is in a great state of flux, as pure-play companies compete with big offline retailers that are trying to gain a...
Quick Chat with Smriti Dalvi, Florista India
Smriti Dalvi
Director
Florista India
Quick chat with Smriti Dalvi, member of DWENIndia
A female entrepreneur you admire and why?
Well, It will definitely be Kiran Mazumdar Shaw, her...
AdReview: ‘Zyada Wala More’ only with Tata Docomo
The new TVC by Tata Docomo talks about ‘Zyada Wala More’ under its new proposition - ‘Har Baar More’. The TVC highlights the functional...
MBS Speaker 2015: Kamal Khushlani, MD & Founder of Mufti
What according to you makes a brand `hot'?
When a brand reflects the aspirational values of its adopters consistently over time it gains traction in the adopters’...
Innovation: Not a Straight Arrow
Great innovators don’t necessarily follow straight paths. Often a winding path can shape their defining inventions.
At a farm in Michigan, lived a little boy....
AdReview: Thums Up – Fizzing the Indian Way
Another one from Thums-Up , that has little to do with the product being sold, though it doesn't fails to electrify. This one is...
DBS Speaker 2015: Rajesh Kumar Jindal, Head of Marketing, SAP- Indian Subcontinent
What according to you makes a brand `hot'?
Brands need to have a deep connection with their customers and remain on top of changing customer...
AdReview: How do you #PlaywithOreo – Stack them
The elder sister sees the younger one balancing a long stack of Oreos. The younger one is showing off her balancing skills quite proudly...