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Is your brand a Wordle?
Yes, I’m one of the 300,000 people in the world who look forward to solving this little puzzle. To quote the insta generation, it’s...
7th March 2019 | Issue #406 | Konkona funds her own worth – and...
Women’s Day is tomorrow and I’m already seeing pink. Er, red. As the parent of a dyslexic child I was not happy with the Prime...
Are you a child of scarcity?
Growing up I remember receiving a colouring box or a packet of 12 markers for Christmas. And that was intended to last the year....
How to train a Marketing Unicorn
You have a great product and you went ahead and hired a great marketer. Yet your growth isn’t up to expectations. Why would this...
Market share: A key to profitability
Market share is a key to profitability, but before we can get there let's discuss mind share. The debate over my comment about career...
Lampshade Women & Can Marketers Change the World
Palo Alto Networks has apologized for using women as literal lamps at a conference. The fact that it happened and noone spoke up at the...
I’m not a Swiftie, but I’m tribal too. IYKYK
Billionaire Taylor Swift announced that she was engaged to Travis Kelce on instagram. The announcement referred to her as the English teacher and Kelce...
Sima Aunty and the evolution of PR
I’ve been on a two week break that included, amongst other things, watching Indian Matchmaking on Netflix. Sima Taparia, the matchmaker and protagonist of this...
CMO should be the Apple of Your Eye: Ask me if they aren’t
Way back in 2007 I brought back an iPhone - the one and only at that time! - from New York to Bangalore for...
A tale of Dunbar, Gore, Whatsapp, Mom and Zomato
We were driving around a forest near the tea country in Southern India. No people. Just monkeys and deer. As we passed a remote village my...