Newsletter

The packaging, fashion and cosmetic industries - just to name a few - count on us judging a book by its cover. The outer...

It’s September! Yes, it’s hard to keep track of the months but we’re getting closer to the end of a very interesting year. I’ve stopped...

“OMG, your bank details are posted on your Insta handle” squealed the daughter in alarm late last night. She has a higher value of...

Women as leaders is a popular topic of discussion these days. And while it is true that the number of women as leaders has...

We use photos and videos widely, yet marketers are stuck in the past of using just one form of communication - writing. How can we fix this to become multimedia communications.

I grew up drinking Bovonto and Campa Cola. India had asked Coca Cola to leave because (among other things) they refused to share the...

A packet of Marie biscuits is a staple in my pantry. I’ve never been fussed about which brand. A flood of ads by Parle asking...

I spent the night of 31 December 1999 working - and partying - showing international journalists that Y2K was not the disaster it was...

Charulata Patel is the 87 year old who shot to fame after pictures of Virat Kohli visiting her in the stands went viral. Pepsi immediately capitalised on her personal brand in a new ad. Pepsi and Charulata are benefiting from the rub-off of the huge star value of Virat Kohli. According to Duff & Phelps, his brand is valued at $170 million. How can you build your brand value to at least a fraction of that?

I'm questioning my brand purpose now that I've completed the Amsterdam Half Marathon with my husband. It is my first ever sporting medal. But first...