Moonlighting and unhappy employees.

The gig economy in India is real and growing.  So much so that CEOs of large enterprises like Wipro are saying that moonlighting employees...
Can Marketers Use Brand Megaphones Inbox

Can Marketers Use Brand Megaphones Inbox

The Registrar who officiated at our wedding was a man who had clearly watched too many Hugh Grant movies. In addition to the mangalsutra (for...
The Hardik And Gillette Story

17th January 2019 | Issue #399 | The Hardik And Gillette Story

When I studied engineering the women’s hostel had a 10.30pm curfew. The men had none. If we went out to the local town with...
How to train a Marketing Unicorn

How to train a Marketing Unicorn

You have a great product and you went ahead and hired a great marketer. Yet your growth isn’t up to expectations. Why would this...
Career stages lessons from Dali and BTS

Career stages planning

Save your soul like Dali and BTS Career stages planning is even for Korean Boy (now men) Band, BTS who are...

2nd November, 2017 | Issue #337 | Is your career more like Shahrukh or...

Yo! Shahrukh Khan has said he has no plans to retire. Because he never gets bored of acting. He is someone who found his genre...
companies using chatgp

Bring out the hedgehogs – the Indians are coming v2

"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...
Weekly Newsletter: My paranoia about AI

18th October 2018 | Issue #386 | My Paranoia About AI

The other day the call dropped in the middle of a conversation. I called the other person back and continued the conversation. We speculated...

Sima Aunty and the evolution of PR

I’ve been on a two week break that included, amongst other things, watching Indian Matchmaking on Netflix. Sima Taparia, the matchmaker and protagonist of this...
Sachin, Kim, and virtue signalling

Sachin, Kim, and virtue signalling

Sachin Bansal recommended a Twitter handle to his male followers and added that women could follow it too. He promptly got engulfed in a fire-storm...