personal-branding-with-GTM-Strategy

How to Build your Personal Brand with a good GTM Strategy

I have written about Billie Eilish in the context of personal branding before - how she defines her self-image better than most. She’s rather...
Time is the new oil

Time is the new oil

Even as scientists find alternatives for oil, the one resource that cannot be replicated or synthesised remains time. Today a popular term is “time-poor”. It...
Are Brands Evil?

Are Brands Evil?

I recently wrote that companies can’t have morals, only people can. This sparked some interesting discussions on Twitter and elsewhere. I was very flattered to...
Do a Disha - Dash to Maldives. Sort of.

Do a Disha – Dash to Maldives. Sort of.

Disha Patani, Tiger Shroff and other celebrities have been tut-tutted by Shobhaa De for escaping to Maldives. I can’t offer you a flight there but...
The Mystery of the Missing Empathy

The Mystery of the Missing Empathy

I was asked this morning when I was doing a session on the key trends I see for 2021 on whether we have changed...
brands

“I’d rather go naked than wear fur” – Queen Elizabeth

She didn’t quite put it that way, but Queen Elizabeth II says she will no longer buy clothes with fur. Most designers ditched fur...

Hold that Corner Office

When I quit Infosys to join a start-up, Quintant, as head of marketing, I was super excited to get a cabin! Woohoo! I really liked...
Pick that fight! Comparative advertising works.

Pick that fight! Comparative advertising works.

Most of us were brought up the old school way - don’t point fingers at the flaws of others. This reflects in our marketing...

Kylie’s Lips for Marketing Tips

When she was 15 or thereabouts a boy told Kylie Jenner (of the famous Kardashian clan) that her lips were thin. She tried using lip-liner...
Roll over sleepless CMO - the CGO is here

Roll over sleepless CMO – the CGO is here

Apparently marketers can’t get to bed before midnight as per a study by Wakefit. And they can’t sleep late either - 44% sleep less...