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2024 Marketing Trends – AI, Anti-AI, Easy Living
Marketing trends are driven by consumer trends. That's folks like you and me. Are you enjoying AI? Good for you! In 2024 we'll also...
Would Davos without a Bono selfie be the same?
Whether it was shivering on the streets of Davos for the World Economic Forum to catch sight of an elusive celebrity or organizing the...
Kalki & Childish Gambino – Brands & Blockbusters
Building brand identity is usually in the hope of building a blockbuster. I wanted to let y'all know that I am doing a program...
10th January 2019 | Issue #398 | Will Hrithik Pay Extra for his Birthday...
Today is Hrithik Roshan's 45th Happy Birthday and he is probably ordering cake. In large, expensive party quantities most likely. Would Hrithik be asked...
Elon wants you to cry
Tesla and SpaceX are very exciting and changing the future of the world and all, but they are long term bets, accessible only to...
Do a Disha – Dash to Maldives. Sort of.
Disha Patani, Tiger Shroff and other celebrities have been tut-tutted by Shobhaa De for escaping to Maldives. I can’t offer you a flight there but...
Templates can kill
Like every powerful thing in this world, in the wrong hands templates can kill. Templates can make your work simpler, more repeatable and capture the...
Can Marketers Use Brand Megaphones Inbox
The Registrar who officiated at our wedding was a man who had clearly watched too many Hugh Grant movies. In addition to the mangalsutra (for...
What makes an influencer?
What makes an influencer is a million dollar question given how the market for buying (and selling) influence is booming. I was pondering this...
Abdul Rashid, Backrub, and now, Intermiles
I remember picking our daughter’s middle name just on deadline. It was an intense research program to find names that were beautiful, meaningful, usable...