2021 - the Year of the Yoga Budget

2021 – the Year of the Yoga Budget

Happy Pongal to you! Or sankranti, or lohri or your favourite version. I celebrated with an oats, nut milk and stevia edition of the traditional...

Can you market without a big budget?

Ask any marketer and they're sure to say that they need a bigger budget. I did too - in fact I even had badges...
CX

Eshna’s Hoop-la Can Teach You CX

My mother-in-law at 84 has finally got a smartphone and is learning how to use it. She has resisted this for years, but now...
quatercentenary. It’s this newsletter’s 400th issue. I understand that this may not be as important to you as,

24th January 2019 | Issue #400 | It’s my quadricentennial, so ignore Priyanka for...

Or quatercentenary. It’s this newsletter’s 400th issue. I understand that this may not be as important to you as, say, Priyanka Gandhi Vadera joining...
Weekly Newsletter

Why Brand India Matters

When Indian IT was still not a thing, one brand decided to be different. Unlike Wipro, Infosys, TCS, Patni and others who made their...

Happy Valentine’s Day to Me! And the love of Zero.

I did an interview this morning and was asked what are my Valentine’s Day plans, but in the context of “self-love”. Hmm. Once upon a time...
Weekly Newsletter: Happy hedgehog to you

9th November 2018 | Issue #389 | Happy hedgehog to you

'Tis the season of annual plans and introspection. And of a string of festivals. A time for thanksgiving for what has been and looking...
Do you speak Manga

Do you speak Manga?

“Noone reads any more!”, said the 12 year old defiantly. As the author of an upcoming book “Marketing Without Money” I certainly hope she’s wrong. The...
Happy Valentine’s Day!

Happy today? Thank Chaucer, de Sade and Casanova

Happy Valentine’s Day! Though Valentine couldn’t have been very happy as he was martyred on this day. Anyhoo. Over time and thanks to Chaucer writing...
Can Marketers Use Brand Megaphones Inbox

Can Marketers Use Brand Megaphones Inbox

The Registrar who officiated at our wedding was a man who had clearly watched too many Hugh Grant movies. In addition to the mangalsutra (for...