6th December 2018 | Issue #393 | How to do PR. Unless you’re Deepika.

My 9 year old has a YouTube channel Overcreative DIY. Thanks to the kindness of classmates and their parents she has 36 subscribers and gets...

4th January 2019 | Issue #397 | Becoming Michelle and Scaling Intimacy

I received “Becoming”, the book by former First Lady, Michelle Obama for Christmas. It turned out to be surprisingly readable and interesting, because it...
Weekly Newsletter

7th February 2019 | Issue #402 | Will we go back to drinking Campa...

I grew up drinking Bovonto and Campa Cola. India had asked Coca Cola to leave because (among other things) they refused to share the...
Will Hrithik Pay Extra for his Birthday Cake?

10th January 2019 | Issue #398 | Will Hrithik Pay Extra for his Birthday...

Today is Hrithik Roshan's 45th Happy Birthday and he is probably ordering cake. In large, expensive party quantities most likely. Would Hrithik be asked...
I’m going on an adventure

I’m going on an adventure

I was one of around 3000 tourists who visited Hobbiton today. Hobbiton is Middle Earth. Well, ok, not quite, but it’s the set from the Lord...
quatercentenary. It’s this newsletter’s 400th issue. I understand that this may not be as important to you as,

24th January 2019 | Issue #400 | It’s my quadricentennial, so ignore Priyanka for...

Or quatercentenary. It’s this newsletter’s 400th issue. I understand that this may not be as important to you as, say, Priyanka Gandhi Vadera joining...
Signs that your brand has mid-life crisis

Signs that your brand has mid-life crisis

Facebook is jumping on the cryptocurrency bandwagon with plans to launch a wallet based on the Libra network next year. US regulators have promptly...
Weekly Newsletter: How to rock like Freddie

25th October 2018 | Issue #387 | How to rock like Freddie

“We are the champions” sang Queen all those years ago. Yesterday I hosted two sessions on personal branding for a global IT services organisation. And...

13th December 2018 | Issue #394 | Mukesh owns Antilia, Jio and superlatives

There has been some grumbling about the rather lavish wedding celebrations of Mukesh & Nita Ambani’s offspring Isha with the Piramal scion. I have...

Watch: Becoming Michelle Obama and Scaling Intimacy

  I received “Becoming”, the book by former First Lady, Michelle Obama for Christmas. It turned out to be surprisingly readable and interesting, because it...