Deepika Padukone and How to Position Yourself
Amongst the raft of celebrities that are showing their love of ripped jeans, Deepika is a notable absentee. Frequently photographed in jeans with bits...
Removing the P from PPT
Saravana Stores in Chennai is a place where you can buy all sorts of things for cheap. But for me the most memorable aspect...
The 5 love languages for customers
There are 5 love languages. Keep reading - this is a family publication, nothing naughty about it. In fact the concept came from a...
Is Humaning the Marketing Trend for 2021?
Many marketers (and their CEO bosses) have possibly had more time on their hands than usual. And spent more time with their favourite humans...
Why is personal branding important?
I'll tell you why personal branding is important - it's because I’m not doing a Serena and retiring just yet. On the other hand I’ve...
Market share: A key to profitability
Market share is a key to profitability, but before we can get there let's discuss mind share. The debate over my comment about career...
Apps are the new bling
At the beginning of the pandemic, I was very reluctant to pay for content. I was always trying to manage my reading within the...
Dealing with FOMO: Drowning in the Sea of Success
Dealing with FOMO is relatively new for me. Let me tell you why. When I was young and impressionable, I was a Princess Diana...
Why do people work?
"Why do people work" is a question anyone who works beyond subsistence should ask themselves. "The first gig is for money, the second for...
How to train a Marketing Unicorn
You have a great product and you went ahead and hired a great marketer. Yet your growth isn’t up to expectations. Why would this...