22nd November 2018 | Issue #391 | Can Chatbots Help You Get A Raise?

The packaging, fashion and cosmetic industries - just to name a few - count on us judging a book by its cover. The outer...

6th December 2018 | Issue #393 | How to do PR. Unless you’re Deepika.

My 9 year old has a YouTube channel Overcreative DIY. Thanks to the kindness of classmates and their parents she has 36 subscribers and gets...
Signs that your brand has mid-life crisis

Signs that your brand has mid-life crisis

Facebook is jumping on the cryptocurrency bandwagon with plans to launch a wallet based on the Libra network next year. US regulators have promptly...
Did Bollywood really Beat PewDiePie?

Did Bollywood really Beat PewDiePie?

T-Series - which hosts Bollywood videos edged out PewDiePie as the channel with the mostest. Most number of subscribers, that is. They are both at 90...
Weekly Newsletter

Why Brand India Matters

When Indian IT was still not a thing, one brand decided to be different. Unlike Wipro, Infosys, TCS, Patni and others who made their...
Will Hrithik Pay Extra for his Birthday Cake?

10th January 2019 | Issue #398 | Will Hrithik Pay Extra for his Birthday...

Today is Hrithik Roshan's 45th Happy Birthday and he is probably ordering cake. In large, expensive party quantities most likely. Would Hrithik be asked...
I’m going on an adventure

I’m going on an adventure

I was one of around 3000 tourists who visited Hobbiton today. Hobbiton is Middle Earth. Well, ok, not quite, but it’s the set from the Lord...