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Paul Writer

marketing

To quote Borat, your brand can be “very nice”

In 2006 the movie Borat (Sacha Baron Cohen) was a big hit. The full name of the movie was Borat: Cultural Learnings of America...
AI and HBD to Amitabh Bachchan

11th October 2018 | Issue #385 | AI and HBD to Amitabh Bachchan

AI can change the world by helping remove biases. More on that in a bit. But it can also help you interact with the...

Is Kim Kardashian’s bot prophetic?

Kim recently posed with Tesla's robot and self-driving car. Apparently totally for free! I guess it does make sense to cozy up to your...
Removing the P from PPT

Removing the P from PPT

Saravana Stores in Chennai is a place where you can buy all sorts of things for cheap. But for me the most memorable aspect...
Weekly Newsletter

7th February 2019 | Issue #402 | Will we go back to drinking Campa...

I grew up drinking Bovonto and Campa Cola. India had asked Coca Cola to leave because (among other things) they refused to share the...
Weekly Newsletter: How to rock like Freddie

25th October 2018 | Issue #387 | How to rock like Freddie

“We are the champions” sang Queen all those years ago. Yesterday I hosted two sessions on personal branding for a global IT services organisation. And...
The inevitable rise and fall of your career

The inevitable rise and fall of your career

You should plan to have 2 (or more) distinct careers. In the first one you rely on fluid intelligence and in the second one on crystallised intelligence, areas like teaching, mentoring, strategy and leadership. The key to remaining “successful’ is to understand when you’ve overstayed your time in the fluid intelligence arena and start building towards your next avatar where you purvey wisdom.
Rock PR like Aishwarya + PR 101 virtual class

Rock PR like Aishwarya + PR 101 virtual class

Aishwarya declined a Will Smith movie because she wanted to be at home with her ailing grand-mother-in-law. When I spotted this story I was...

30% off works for DeepSeek. And you.

The OpenAI rival from China has trashed share markets and pretty much broken the internet. All DeepSeek had to do was put out its...
Marketers are Merchants of Hope

Marketers are Merchants of Hope

This is the 489th edition of Marketing Booster Shot, my newsletter for anyone interested in marketing, leadership, cabbages, Kardashians - and more:) This week my...