Paul Writer

Signs that your brand has mid-life crisis

Signs that your brand has mid-life crisis

Facebook is jumping on the cryptocurrency bandwagon with plans to launch a wallet based on the Libra network next year. US regulators have promptly...
The Hardik And Gillette Story

17th January 2019 | Issue #399 | The Hardik And Gillette Story

When I studied engineering the women’s hostel had a 10.30pm curfew. The men had none. If we went out to the local town with...
Nike - Just do it

6th September | Issue #380 | Can You Do It Like Nike?

Tiger Woods is back in the game after nearly a decade of scandal and injury. But he is by no means a has-been. Television...
Happy Lupercalia! Ok, Valentine's Day

14th February 2019 | Issue #403 | Happy Lupercalia! Ok, Valentine’s Day

Lupercalia was the Roman festival of fertility conducted between 13th and 15th February. Apparently it was a time for men to hit on women. With...

Event Management for a Human Experience.

Event management is actually experience design that can deliver a unique memory for customers. AI can help craft these experience but retaining the human touch is the art form.

Be Like Billie.

I’ve not been in the mood to write this newsletter for the last couple of weeks. It’s hard to be relevant when it seems like...
The next big thing is...

The next big thing is…

I was just talking to Nattu Alagappan of Lead Walnut (part of the Paul Writer Impact Network focusing on ABM) on how rare it...
Konkona funds her own worth – and you?

7th March 2019 | Issue #406 | Konkona funds her own worth – and...

Women’s Day is tomorrow and I’m already seeing pink. Er, red. As the parent of a dyslexic child I was not happy with the Prime...
A tale of Dunbar, Gore, Whatsapp, Mom and Zomato

A tale of Dunbar, Gore, Whatsapp, Mom and Zomato

We were driving around a forest near the tea country in Southern India. No people. Just monkeys and deer. As we passed a remote village my...
Monopoly

What me worry?

Monopoly was an intense and serious game at our home. Winning mattered. Like a lot. So much so that as adults most of the...