Paul Writer

How green is my Apple really?

Apple just launched the iPhone 15! I have no problems with my iPhone 12. But a new phone does seem attractive. I can’t explain why. That’s great...

Maslow and Zuck’s Beer Swigging Cows

A weekend visit to Russell Market for fresh fruits, vegetables and dry fruits was a regular ritual for many years for the whole family....
ChatGPT Marketing Takeaway

ChatGPT told me to do this, brain candy, peer love and more 2023 trends

I’ve bought books based on ChatGPT’s recommendation. They are readable and a good fit for the task at hand. I asked google the same...
Is Humaning the Marketing Trend for 2021?

Is Humaning the Marketing Trend for 2021?

Many marketers (and their CEO bosses) have possibly had more time on their hands than usual. And spent more time with their favourite humans...

What do people buy in times of COVID?

Happy Indian New Year! Let me hope it works out better than the one that started on January 1st :) The virus continues to haunt...
mazing strategy and marketing templates coming out this year.

Templates can kill

Like every powerful thing in this world, in the wrong hands templates can kill. Templates can make your work simpler, more repeatable and capture the...

Designing your life and business around love

Designing your life around love isn't easy.  I mean, knowing that there are five love languages is nice, but implementing it is tough! Take...
Chanda And The Business Of Morals

31st January 2019 | Issue #401 | Chanda And The Business Of Morals

The purpose of a business is to make money and unless legally prevented from pursuing a particular route, it will do so. The individuals...

Mitron, let me tell you about Hofstede, Karan, and Kylie

Mitron, the Indian answer to TikTok has sadly been unmasked - after 5 million downloads - as code from Pakistan. The app has now been...

It’s 2026 and we still don’t have flying cars. So much for predictions!

In the 1970s kids were regularly asked to write essays about life in 2000 or 2020 and I totally predicted we'd have flying cars...