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Removing the P from PPT
Saravana Stores in Chennai is a place where you can buy all sorts of things for cheap. But for me the most memorable aspect...
Be like Deepika – put your celeb status to work
Deepika’s husband, Ranveer, has a gig promoting JBL, and Deepika posted on his insta feed suggesting he get one for the house and save...
Train brands like Kim K
Kim Kardashian tweeted that she had a problem with Jack In the Box. She then clarified that it wasn’t her, personally, but that she...
Why do people work?
"Why do people work" is a question anyone who works beyond subsistence should ask themselves. "The first gig is for money, the second for...
Image Branding: I can’t do Kim’s dress code.
Image branding is not just for people - it is for companies too. In the early 2000s the big companies all had a live...
Diversity at work is a lady dog
The chairman of a billion dollar tech firm described senior hires like me as “irritants required to produce pearls”. Ahem. Personally, I’d prefer to...
I want to be a Bot Boss when I grow up
COVID is driving digital adoption and India is leapfrogging into the digital economy. This is crunching a transition that would have normally taken a...
Half plate of marketing, please
"Didn't you like our rotis?" asked the lady who runs the lunch counter at CoWrks. I had left one half uneaten, as, loaded with...
25th October 2018 | Issue #387 | How to rock like Freddie
“We are the champions” sang Queen all those years ago.
Yesterday I hosted two sessions on personal branding for a global IT services organisation. And...
Mould is Gold and other Challenger stories
As a newly minted MBA I joined the Ogilvy team that helped sell Unilever tea. We had quite a set of rules on what...