Train brands like Kim K

Train brands like Kim K

Kim Kardashian tweeted that she had a problem with Jack In the Box. She then clarified that it wasn’t her, personally, but that she...
Weekly Newsletter

Why Brand India Matters

When Indian IT was still not a thing, one brand decided to be different. Unlike Wipro, Infosys, TCS, Patni and others who made their...
Time is the new oil

Time is the new oil

Even as scientists find alternatives for oil, the one resource that cannot be replicated or synthesised remains time. Today a popular term is “time-poor”. It...

Happy Customers are Not Enough

I travelled to Chennai this week on AirAsia. I have to admit their hot lachha paratha beat the bun and coleslaw of Jet Airways, but...
I’m going on an adventure

I’m going on an adventure

I was one of around 3000 tourists who visited Hobbiton today. Hobbiton is Middle Earth. Well, ok, not quite, but it’s the set from the Lord...
Did Bollywood really Beat PewDiePie?

Did Bollywood really Beat PewDiePie?

T-Series - which hosts Bollywood videos edged out PewDiePie as the channel with the mostest. Most number of subscribers, that is. They are both at 90...
Urmila teaches us about brand vs activation

Urmila teaches us about brand vs activation

Urmila Matondkar joined the Congress Party this week. She promptly trended on Google Search – obviously the younglings (who can remember GenX, Gen Y, Gen...
Can you put a price on culture

Price of culture

Many large, successful organizations stay private just so that they can enjoy their culture and lifestyle the way they want to. It’s hard to think of a large listed organization that can pull off a Naked Friday, like OneBestWay did in 2009.
Weekly Newsletter

14th March 2019 | Issue #407 | Salaries are for Suckers, say Nick, Priyanka,...

The Jonas Brothers are out with a new hit, Sucker, after a break of 6 years. The bros are all grown up and feature...
Konkona funds her own worth – and you?

7th March 2019 | Issue #406 | Konkona funds her own worth – and...

Women’s Day is tomorrow and I’m already seeing pink. Er, red. As the parent of a dyslexic child I was not happy with the Prime...