Sana or Saurav – Which Ganguly Should Brands Model?

Sana or Saurav – Which Ganguly Should Brands Model?

There is a hashtag on Facebook demanding that celebrities like Deepika Padukone and Shahrukh Khan express their views on recent developments. Both have sponsored...
Mind it. How offensive can you be?

Mind it. How offensive can you be?

The more brands try to personalize for me, the more likely they are to offend. If they customize by language I will demand my...
Abdul Rashid, Backrub, and now, Intermiles

Abdul Rashid, Backrub, and now, Intermiles

I remember picking our daughter’s middle name just on deadline. It was an intense research program to find names that were beautiful, meaningful, usable...
Kylie, Ramdev and the billion dollar lipstick

Kylie, Ramdev and the billion dollar lipstick

Even as many investors and customers are discovering that their pet unicorns are mythical, Kylie Jenner has laughed all the way to the bank...
Miss Charming and the Role of the Business Apology

Miss Charming and the Role of the Business Apology

I did a lot of flying over Diwali or rather Kali Pujo. And that of course is a great opportunity to study people, enjoy some...
Sachin, Kim, and virtue signalling

Sachin, Kim, and virtue signalling

Sachin Bansal recommended a Twitter handle to his male followers and added that women could follow it too. He promptly got engulfed in a fire-storm...
Laundry can be an engagement tool

Laundry can be an engagement tool

Hotels, airlines and businesses in general try hard to promote engagement amongst their customers. For example, I’ve seen hotels provide gaming lounges, billiards tables,...
Be like Deepika - put your celeb status to work

Be like Deepika – put your celeb status to work

Deepika’s husband, Ranveer, has a gig promoting JBL, and Deepika posted on his insta feed suggesting he get one for the house and save...
Have a falooda - Happy Teachers and Learners Day

Have a falooda – Happy Teachers and Learners Day

Today you can teach yourself a bunch of stuff without an actual teacher. All it takes is the desire to learn. By opening this...
A tale of Dunbar, Gore, Whatsapp, Mom and Zomato

A tale of Dunbar, Gore, Whatsapp, Mom and Zomato

We were driving around a forest near the tea country in Southern India. No people. Just monkeys and deer. As we passed a remote village my...