Nike - Just do it

6th September | Issue #380 | Can You Do It Like Nike?

Tiger Woods is back in the game after nearly a decade of scandal and injury. But he is by no means a has-been. Television...

The difference between brand vs activation

There’s data that shows that the mix of brand vs activation budget should be 60:40.  Brand building helps to create a mental perception that...
The Mystery of the Missing Empathy

The Mystery of the Missing Empathy

I was asked this morning when I was doing a session on the key trends I see for 2021 on whether we have changed...

Is your MBA a cow or a dog?

An article in Forbes titled "Is An MBA Worth It? After Covid-19, Absolutely Not” caught my attention and spurred discussion on LinkedIn. I’ve benefited greatly from...
When Hugo Boss had an opinion

When Hugo Boss had an opinion

Walking the streets of Amsterdam I came across little plaques on the pavement. They are markers placed outside the houses of those who lost...
Weekly Newsletter

7th February 2019 | Issue #402 | Will we go back to drinking Campa...

I grew up drinking Bovonto and Campa Cola. India had asked Coca Cola to leave because (among other things) they refused to share the...
marketing

To quote Borat, your brand can be “very nice”

In 2006 the movie Borat (Sacha Baron Cohen) was a big hit. The full name of the movie was Borat: Cultural Learnings of America...
Do a Disha - Dash to Maldives. Sort of.

Do a Disha – Dash to Maldives. Sort of.

Disha Patani, Tiger Shroff and other celebrities have been tut-tutted by Shobhaa De for escaping to Maldives. I can’t offer you a flight there but...
Miss Charming and the Role of the Business Apology

Miss Charming and the Role of the Business Apology

I did a lot of flying over Diwali or rather Kali Pujo. And that of course is a great opportunity to study people, enjoy some...
personal-branding-with-GTM-Strategy

How to Build your Personal Brand with a good GTM Strategy

I have written about Billie Eilish in the context of personal branding before - how she defines her self-image better than most. She’s rather...