14th September | Issue #381 | What Moved Nike’s Soul ( and Patanjali’s cheese...

Nike’s new Colin Kaepernick campaign has won more likes than boycotts and its share price and sales are swooshing up and about again. But...

4th January 2019 | Issue #397 | Becoming Michelle and Scaling Intimacy

I received “Becoming”, the book by former First Lady, Michelle Obama for Christmas. It turned out to be surprisingly readable and interesting, because it...
Launching the Impact Network – Wish Me Luck!

22nd February 2019 | Issue #404 | Launching the Impact Network – Wish Me...

Landing in Delhi yesterday, Tuhina found a debit card stuck in the ATM. Being good marketers we analysed it – wealth management card so...
Are you an authority?

28th February 2019 | Issue #405 | Are you an authority?

The recent skirmishes between India and Pakistan have pitted WhatsApp as a source of information against the mainline media. Increasingly I am seeing requests on...
Nike - Just do it

6th September | Issue #380 | Can You Do It Like Nike?

Tiger Woods is back in the game after nearly a decade of scandal and injury. But he is by no means a has-been. Television...
Can you put a price on culture

Price of culture

Many large, successful organizations stay private just so that they can enjoy their culture and lifestyle the way they want to. It’s hard to think of a large listed organization that can pull off a Naked Friday, like OneBestWay did in 2009.
Konkona funds her own worth – and you?

7th March 2019 | Issue #406 | Konkona funds her own worth – and...

Women’s Day is tomorrow and I’m already seeing pink. Er, red. As the parent of a dyslexic child I was not happy with the Prime...
Will Hrithik Pay Extra for his Birthday Cake?

10th January 2019 | Issue #398 | Will Hrithik Pay Extra for his Birthday...

Today is Hrithik Roshan's 45th Happy Birthday and he is probably ordering cake. In large, expensive party quantities most likely. Would Hrithik be asked...
Weekly Newsletter

14th March 2019 | Issue #407 | Salaries are for Suckers, say Nick, Priyanka,...

The Jonas Brothers are out with a new hit, Sucker, after a break of 6 years. The bros are all grown up and feature...
Urmila teaches us about brand vs activation

Urmila teaches us about brand vs activation

Urmila Matondkar joined the Congress Party this week. She promptly trended on Google Search – obviously the younglings (who can remember GenX, Gen Y, Gen...