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Pick that fight! Comparative advertising works.
Most of us were brought up the old school way - don’t point fingers at the flaws of others. This reflects in our marketing...
Framing: Viral Content Marketing Technique
Ronaldo brought down the market cap of Coca Cola by $4 billion, just by removing the bottles from the podium. That's what the...
To quote Borat, your brand can be “very nice”
In 2006 the movie Borat (Sacha Baron Cohen) was a big hit. The full name of the movie was Borat: Cultural Learnings of America...
Be famous and humble. Be like Elon Musk.
When we are successful we ascribe it to our wonderful team, support of our parents, god’s blessings, luck, fortunate timing, the better half, amazing...
Lady Gaga adds COVID to her 50 year career plan
Business Booster 447
Lady Gaga spearheaded an effort to raise funds for WHO. She curated the “One World: Together at Home Concert” which was livestreamed...
Charulata shows it’s never too late to brand yourself
Charulata Patel is the 87 year old who shot to fame after pictures of Virat Kohli visiting her in the stands went viral. Pepsi immediately capitalised on her personal brand in a new ad. Pepsi and Charulata are benefiting from the rub-off of the huge star value of Virat Kohli. According to Duff & Phelps, his brand is valued at $170 million. How can you build your brand value to at least a fraction of that?
The 5 love languages for customers
There are 5 love languages. Keep reading - this is a family publication, nothing naughty about it. In fact the concept came from a...
📻Women as leaders are the same as men. Almost.
Women as leaders is a popular topic of discussion these days. And while it is true that the number of women as leaders has...
The Mystery of the Missing Empathy
I was asked this morning when I was doing a session on the key trends I see for 2021 on whether we have changed...
When Hugo Boss had an opinion
Walking the streets of Amsterdam I came across little plaques on the pavement. They are markers placed outside the houses of those who lost...