Charulata shows it’s never too late to brand yourself

Charulata shows it’s never too late to brand yourself

Charulata Patel is the 87 year old who shot to fame after pictures of Virat Kohli visiting her in the stands went viral. Pepsi immediately capitalised on her personal brand in a new ad. Pepsi and Charulata are benefiting from the rub-off of the huge star value of Virat Kohli. According to Duff & Phelps, his brand is valued at $170 million. How can you build your brand value to at least a fraction of that?
Ronaldo crashes Coke share price. By 2 cents

Framing: Viral Content Marketing Technique

Ronaldo brought down the market cap of Coca Cola by $4 billion, just by removing the bottles from the podium.   That's what the...
Are you a platypus like aIrasia

Positioning strategy of AirAsia’s superapp

Positioning strategy determines what a brand identifies with.  If you thought that AirAsia was in the airline business, you’d be wrong. They believe they...

The difference between brand vs activation

There’s data that shows that the mix of brand vs activation budget should be 60:40.  Brand building helps to create a mental perception that...
marketing

To quote Borat, your brand can be “very nice”

In 2006 the movie Borat (Sacha Baron Cohen) was a big hit. The full name of the movie was Borat: Cultural Learnings of America...

Be famous and humble. Be like Elon Musk.

When we are successful we ascribe it to our wonderful team, support of our parents, god’s blessings, luck, fortunate timing, the better half, amazing...
The Mystery of the Missing Empathy

The Mystery of the Missing Empathy

I was asked this morning when I was doing a session on the key trends I see for 2021 on whether we have changed...

Is your MBA a cow or a dog?

An article in Forbes titled "Is An MBA Worth It? After Covid-19, Absolutely Not” caught my attention and spurred discussion on LinkedIn. I’ve benefited greatly from...
Pick that fight! Comparative advertising works.

Pick that fight! Comparative advertising works.

Most of us were brought up the old school way - don’t point fingers at the flaws of others. This reflects in our marketing...
When Hugo Boss had an opinion

When Hugo Boss had an opinion

Walking the streets of Amsterdam I came across little plaques on the pavement. They are markers placed outside the houses of those who lost...