Why did Jet Airways fail

Why did Jet Airways fail

Jet Airways stood for comfort and reliability for years. Until it didn't. What went wrong? Could marketing have solved the problem?
Ronaldo crashes Coke share price. By 2 cents

Framing: Viral Content Marketing Technique

Ronaldo brought down the market cap of Coca Cola by $4 billion, just by removing the bottles from the podium.   That's what the...

The difference between brand vs activation

There’s data that shows that the mix of brand vs activation budget should be 60:40.  Brand building helps to create a mental perception that...
The Mystery of the Missing Empathy

The Mystery of the Missing Empathy

I was asked this morning when I was doing a session on the key trends I see for 2021 on whether we have changed...

Is your MBA a cow or a dog?

An article in Forbes titled "Is An MBA Worth It? After Covid-19, Absolutely Not” caught my attention and spurred discussion on LinkedIn. I’ve benefited greatly from...

Be famous and humble. Be like Elon Musk.

When we are successful we ascribe it to our wonderful team, support of our parents, god’s blessings, luck, fortunate timing, the better half, amazing...
marketing

To quote Borat, your brand can be “very nice”

In 2006 the movie Borat (Sacha Baron Cohen) was a big hit. The full name of the movie was Borat: Cultural Learnings of America...
Are you a platypus like aIrasia

Positioning strategy of AirAsia’s superapp

Positioning strategy determines what a brand identifies with.  If you thought that AirAsia was in the airline business, you’d be wrong. They believe they...
When Hugo Boss had an opinion

When Hugo Boss had an opinion

Walking the streets of Amsterdam I came across little plaques on the pavement. They are markers placed outside the houses of those who lost...
Weekly Newsletter

7th February 2019 | Issue #402 | Will we go back to drinking Campa...

I grew up drinking Bovonto and Campa Cola. India had asked Coca Cola to leave because (among other things) they refused to share the...