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Don’t be mediocre
What does mediocre mean?
It actually just means average, good enough. But in real life we use it to describe people who are a little...
📻Women as leaders are the same as men. Almost.
Women as leaders is a popular topic of discussion these days. And while it is true that the number of women as leaders has...
Do you speak Manga?
“Noone reads any more!”, said the 12 year old defiantly. As the author of an upcoming book “Marketing Without Money” I certainly hope she’s wrong.
The...
How to Build your Personal Brand with a good GTM Strategy
I have written about Billie Eilish in the context of personal branding before - how she defines her self-image better than most. She’s rather...
The 5 love languages for customers
There are 5 love languages. Keep reading - this is a family publication, nothing naughty about it. In fact the concept came from a...
Marketers are Merchants of Hope
This is the 489th edition of Marketing Booster Shot, my newsletter for anyone interested in marketing, leadership, cabbages, Kardashians - and more:)
This week my...
Taylor Swift’s Management Lessons for AI
Taylor Swift's clever management has made her invincible. AI cannot take away her job. What can we mere mortals do to be in the same position?
Billie’s Influencer Marketing Strategy is not yours.
Influencer marketing strategy is nice, but researching Billie Eilish is more of an eyeopener. I just attended her concert - she is an amazing...
Do a Disha – Dash to Maldives. Sort of.
Disha Patani, Tiger Shroff and other celebrities have been tut-tutted by Shobhaa De for escaping to Maldives. I can’t offer you a flight there but...
Priyanka is a skinfluencer. Build your own Influencer Framework
I had never heard of Obagi - a skincare firm - until Priyanka Chopra became its brand ambassador. She uses #skinfluence as one of...