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Sima Aunty and the evolution of PR
I’ve been on a two week break that included, amongst other things, watching Indian Matchmaking on Netflix. Sima Taparia, the matchmaker and protagonist of this...
Market share: A key to profitability
Market share is a key to profitability, but before we can get there let's discuss mind share. The debate over my comment about career...
Diversity in the workplace is not a lady CMO
In my engineering batch there was precisely one female in the Mechanical stream. And the professors did their best to counsel her to move...
Marketers are Merchants of Hope
This is the 489th edition of Marketing Booster Shot, my newsletter for anyone interested in marketing, leadership, cabbages, Kardashians - and more:)
This week my...
Zendaya and the talent acquisition process
18 months ago I signed up for an Airtel annual roaming package for Rs 15,000. When it came up for renewal I was offered...
Do a Disha – Dash to Maldives. Sort of.
Disha Patani, Tiger Shroff and other celebrities have been tut-tutted by Shobhaa De for escaping to Maldives. I can’t offer you a flight there but...
Priyanka is a skinfluencer. Build your own Influencer Framework
I had never heard of Obagi - a skincare firm - until Priyanka Chopra became its brand ambassador. She uses #skinfluence as one of...
ChatGPT told me to do this, brain candy, peer love and more 2023 trends
I’ve bought books based on ChatGPT’s recommendation. They are readable and a good fit for the task at hand. I asked google the same...
“I’d rather go naked than wear fur” – Queen Elizabeth
She didn’t quite put it that way, but Queen Elizabeth II says she will no longer buy clothes with fur. Most designers ditched fur...
7th February 2019 | Issue #402 | Will we go back to drinking Campa...
I grew up drinking Bovonto and Campa Cola. India had asked Coca Cola to leave because (among other things) they refused to share the...