Paul Writer

Weekly Newsletter

7th February 2019 | Issue #402 | Will we go back to drinking Campa...

I grew up drinking Bovonto and Campa Cola. India had asked Coca Cola to leave because (among other things) they refused to share the...
brands

“I’d rather go naked than wear fur” – Queen Elizabeth

She didn’t quite put it that way, but Queen Elizabeth II says she will no longer buy clothes with fur. Most designers ditched fur...

Sima Aunty and the evolution of PR

I’ve been on a two week break that included, amongst other things, watching Indian Matchmaking on Netflix. Sima Taparia, the matchmaker and protagonist of this...

The voice in my head wouldn’t let me write

I was writing about diversity from a gender perspective when I had an attack of writer’s block. I wanted to write about neurodiversity in...
Happy Lupercalia! Ok, Valentine's Day

14th February 2019 | Issue #403 | Happy Lupercalia! Ok, Valentine’s Day

Lupercalia was the Roman festival of fertility conducted between 13th and 15th February. Apparently it was a time for men to hit on women. With...
Diversity at work is a lady dog

Diversity at work is a lady dog

The chairman of a billion dollar tech firm described senior hires like me as “irritants required to produce pearls”. Ahem. Personally, I’d prefer to...
Mind share is key to profitability

Market share: A key to profitability

Market share is a key to profitability, but before we can get there let's discuss mind share. The debate over my comment about career...

Diversity in the workplace is not a lady CMO

In my engineering batch there was precisely one female in the Mechanical stream. And the professors did their best to counsel her to move...
Zendaya and the talent acquisition process

Zendaya and the talent acquisition process

18 months ago I signed up for an Airtel annual roaming package for Rs 15,000. When it came up for renewal I was offered...

How to use Chat GPT and monetise your website

Chat GPT eats your content for free, and does not direct any web traffic back to you. What can you do in this new world to be relevant?