150+ Real Estate marketers converge at Paul Writer’s Great Indian Marketing Summit – Realty...

The Great Indian Marketing Summit - Realty Edition brought together the real estate industry's top leaders and decision-makers to discuss trends, debate ideas, and...

Can Companies Take a Moral Stand?

I am surprised that people are surprised that Sachin Bansal of Flipkart is signing up, no, sorry, just discussing signing up, with Airtel Zero....

7 Festive Season Marketing Ideas for India

Standardization and festive season marketing can help sustain tradition into the age of mass migrations and nuclear families. Help brands create a common, shared, culture.
Google Duo

Rewind 2018 Ad Review: #BeThere with Google Duo Advertisement

With over 500 million downloads, Google Duo advertisement seems to have become more popular over the past few months. Their ad campaign #LetsDuoIt that seemed...

How Purpose can Drive Change and Innovation

Change has become a recognized game-changer for enlightened and progressive businesses. In this series we’ve attempted to define why Purpose and Profits should be...

The 4Ps of App Marketing Strategies

For those of you who grew up with post-Kotler text books the 4Ps are Product, Place, Promotion and Price.   If the product is the...

Why Mahendra Singh Dhoni Is Batting For Exide Life

Exide Life Insurance has roped in ace cricketer Mahendra Singh Dhoni (MSD) as its brand ambassador to reinforce their message that Trust is the...

HR: The Conscience of a Business

I recently made the conscious decision to give up my daily tea (chai) and coffee fix for a month. It’s been a great detox,...

LGBT Theme Anouk Myntra Ad

Does cause marketing work? Yes, if you pick the right cause. Myntra shows an LGBT relationship for its Anouk brand and does not have a negative fallout. Use the 2x2 matrix to pick your cause.

Why Times Of India’s Dictate To Its Employees Asking Them To Surrender Twitter &...

Indian publications are resorting to eccentric methods on social media usage by their staff. After Hindu, now it is the Times of India which...