Are you a Right-Brain or a Left-Brain Marketer?

Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The right side of your brain is responsible for creativity, while the left side handles the details and implementation. The left side is analytical while the right side is artistic.

In B2B marketing, the type of thinker you are guides the campaigns you design. So what type of marketer are you?

The Right Brain vs. Left Brain of Marketers Infographic by Marketo

Published with permission from Marketo.

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Jason Miller

Jason Miller is the Senior Content Marketing Manager at LinkedIn, leading the content marketing and social media strategy for LinkedIn Marketing Solutions. Before LinkedIn, he was the Senior Manager, Social Media Strategy, at Marketo and spent more than 10 years at Sony Music Entertainment, developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80’s metal Karaoke, and winning at Seinfeld trivia. You can also read his #1 best-selling Amazon book Welcome to the Funnel. Follow Jason on Twitter @JasonMillerCA.

1 COMMENT

  1. Nice analysis but when I assess the same with my brain, it makes me a Right Brain Marketer at few occasions while a Left Brain Marketer sometimes…

    Does the research have anything to do with Left Handed or Right Handed people?

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