The Hoopla Around Security

I attended an event today and there were lot of discussions on security threats, how to secure your perimeter, future of cyber security, governance,...

Citizen Engagement in 2015: Narendra Modi uses Twitter to celebrate achievements

I follow the Indian Prime Minister, Narendra Modi on Twitter.  Today, celebrating one year in office, he sent out a direct message (DM) to...

Marketing is not for Me

I was 16 when I created my first marketing campaign. It was for a French perfume brand called “Un Monde Nouveau” targeting teenagers. The...

Tricks That Will Bring Treats to Your Content Marketing Toolkit

Every successful content marketer should have a trick or two that they can pull out to address their toughest business challenges. For example, for...
Desi CMO Sequel: From Maximum City to the Big Apple

Desi CMO Sequel: From Maximum City to the Big Apple

Two weeks ago I moved back to New York after spending 4 years in India. I'm not very good at good byes nor getting...

Text100 India Grows Travel, Aviation and Media Portfolio

Global communications consultancy Text100 India today announced new client wins that strengthen the company’s growing presence in the travel, aviation and media sectors. The...

When Objects Talk Back

The Control Dilemma We expect a lot from something that is labeled as smart. But as smart as a product could be, data analysis and...

Marketing Newsroom, yes it is here!

Blending the journalistic pounce and alacrity with suaveness and splash of brand thinking seems to be the next big wow in marketing. And, it...

How In Two Years India Has Become One Of The Fastest Growing Markets For...

San Francisco based Twitter has endless challenges from attracting new user growth to revenue generation to keeping the platform unbiased. According to the latest...

Is The Next Recession Coming Soon?

The current expansion is already longer than the average post-war business cycle. But what does the data tell us about the chances of an...