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The Hoopla Around Security
I attended an event today and there were lot of discussions on security threats, how to secure your perimeter, future of cyber security, governance,...
Citizen Engagement in 2015: Narendra Modi uses Twitter to celebrate achievements
I follow the Indian Prime Minister, Narendra Modi on Twitter. Today, celebrating one year in office, he sent out a direct message (DM) to...
Marketing is not for Me
I was 16 when I created my first marketing campaign. It was for a French perfume brand called “Un Monde Nouveau” targeting teenagers. The...
Desi CMO Sequel: From Maximum City to the Big Apple
Two weeks ago I moved back to New York after spending 4 years in India. I'm not very good at good byes nor getting...
Tricks That Will Bring Treats to Your Content Marketing Toolkit
Every successful content marketer should have a trick or two that they can pull out to address their toughest business challenges. For example, for...
Would Kabali Revive Air Asia?
Fans of Superstar Rajinikanth are expecting a worldwide release of his next film “Kabali” in which the actor plays an ageing Gangster. A 1...
How In Two Years India Has Become One Of The Fastest Growing Markets For...
San Francisco based Twitter has endless challenges from attracting new user growth to revenue generation to keeping the platform unbiased. According to the latest...
Text100 India Grows Travel, Aviation and Media Portfolio
Global communications consultancy Text100 India today announced new client wins that strengthen the company’s growing presence in the travel, aviation and media sectors. The...
When Objects Talk Back
The Control Dilemma
We expect a lot from something that is labeled as smart. But as smart as a product could be, data analysis and...
Curiosity Didn’t Kill The Cat, It Created The Mousetrap
Chimpanzees do it. Birds do it. Rubberneckers do it.“Everybody is curious,” declares Dr. Henry Weisinger, author of the best-seller Nobody’s Perfect. “It’s an instinct...