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Getting Social – Opportunities and Challenges for Marketers
As Mobile is becoming the most important screen in consumers lives, they are seeking more sociable experiences through it. In some emerging markets twitter...
Clarifying the Noise: The Content Marketing Spectrum
I can’t help but think about this lyric these days:
“As I walked on
Through troubled times
My spirit gets so downhearted sometimes
So where are the strong
And...
The Mindset Needed For Digital Change
The world’s going digital, but is your company ready to make the change? Sometimes having the technology is not enough.
In May 2003, Aron Ralston...
How Facebook Reactions Impact Your Brand’s Social Media Strategy
After several months of waiting for global roll-out of Facebook Reactions to Newsfeeds, the emotion-focused emoji that serve as an add-on to the Facebook Like button have launched...
Are You Singing the Age-Old Corporate Mantra?
There has been a mantra that people in positions of power have had their minions sing from the time the Egyptian Pharaohs built their pyramids...
Quick Chat with Shefali Dadabhoy, Co-founder and Head of Strategy – PhotoConcierge
Shefali Dadabhoy
Co-founder and Head of Strategy
PhotoConcierge
Quick chat with Shefali Dadabhoy, Member of DWENIndia
What drives you daily as an entrepreneur?
I have always known that one day, I would...
Quick Chat with Neha Bagaria, Founder – JobsForHer
Neha Bagaria
Founder
JobsForHer
Quick chat with Neha Bagaria, Member of DWENIndia
A female entrepreneur you admire and why?
Sejal Gulati, MD of Time Inc India, because she shows how its possible...
How HDFC has Integrated Offline & Online Channels
With over 4000 branches in India and a solid presence in the digital space, HDFC Bank has risen to new heights over the past...
Digital Publishing Trends For 2016 As Predicted By Publishers
"Mobile & Videos will be a continued theme in 2016, as top Indian publishers predict digital publishing trends for 2016"
2015 wasn’t a great year...
Quick Chat with Nathasha AR Kumar, Founder & Creative Director – Vajor.com
Nathasha AR Kumar
Founder & Creative Director
Vajor.com
Quick chat with Nathasha AR Kumar, Member of DWENIndia
A female entrepreneur you admire and why?
Difficult to select one, every women...