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Evolving Leadership in The Digital Age
To have executives change character will always be an uphill struggle but they can learn to improve their behavioural reactions to difficult situations and...
Content Marketing to Drive Market Leadership and Expand Segments
Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing...
Quick Chat with Amruda Nair, Joint Managing Director and CEO, AIANA Hotels and Resorts
Amruda Nair
Joint Managing Director and Chief Executive Officer
AIANA Hotels and Resorts LLC
Quick chat with Amruda Nair, Member of Dwenindia
What drives you daily as an entrepreneur?
As an...
The Psychology Behind Social Media Lurkers
Recently, I was sitting next to a woman on a plane and noticed that she was scrolling through her Instagram feed for what must...
Beyond Pink: Huma Asgar, Director, Doodle Collection
In this segment of ‘Beyond Pink’, we talk to Huma Asgar, Director, Doodle Collection which is a retail brand of stationery. Her expertise in the field of...
Engagement Marketing in Healthcare: It’s Even More Important After Discharge
My wife recently had an outpatient procedure at one of the best hospitals in the country. Thankfully, everything went well; and our experience at...
Rise of Influencer Marketing
The increased presence of social media has given consumers a lot of power and it's becoming increasingly difficult to distinguish who the real and...
How to Leverage Content Marketing to Drive Lead Generation
Lead generation seems to be the number one agenda for most people that I talk with. Companies try a lot of different mechanisms to...
Monetising Digital Content Requires Focus
It’s better to stick with one approach to monetise digital content, rather than spread yourself too thin and confuse the customer.
Sometimes it seems as...
Beyond Pink: Sujatha V Kumar, Director – Strategic Initiatives, Coca-Cola
In this segment of ‘Beyond Pink’, we talk to Sujatha V Kumar, Director – Strategic Initiatives, Coca-Cola. Sujatha has work experience of 20 years in the...