An Economics graduate, Lata has over 34 years of work experience across a range of service related industries such as Hospitality, Civil Aviation, Advertising and Publishing. She has, in her long career, worked with companies such as Jet Airways, East India Hotels, Lintas (now Lowe), Trikaya (now Grey) and Sterling Holiday Resorts. Lata is known for her prowess in business development, having added several large accounts such as Sony Entertainment Television, Bayer, Max Touch, SmithKline Beecham, Siemens amongst others to her portfolio when she was in Advertising. The advertising campaigns she spearheaded for Lakme, Cadbury’s and Canbank Mutual Fund, amongst others, won several awards including the Ad Club ‘Campaign of the Year’ for Lakme Colours. Lata is a voracious reader and loves to write when time affords. Her love for writing led her to accept the post of Managing Editor, The Smart Manager; a position she held between 2008 and 2010 when she was in Publishing.