Digital Leader with 17 years experience. Passionate about creating brand demand using digital media and marketing services. Built a digital agency Tribal DDB India, a marketing services agency Arc Worldwide India and the digital capability in Leo Burnett Indonesia.
Experienced in taking a startup business from concept to a scaled up entity. Adept in handling various facets of the business including strategy, organization planning, business development, contract negotiations, operations, creative & production, human resources, media, public relations, technology and commercial. Managed clients in India, Singapore, Australia, UK and Indonesia across diverse sectors including FMCG, Financial (BFSI), Consumer Durables, Telecom, Petrochem, Travel, Tourism and New media.