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Beyond Pink: Kamna Baweja, Vice President, PAYBACK
Essentials for a business meeting.
My day at work is filled with consecutive meetings with business clients / vendors and internal teams, it is imperative...
Transforming Customer Engagement Through Customer-Centric Content Strategy
Content earns trust and understanding. It’s the currency of modern marketing. Content Strategy if all about deciding which channels, mediums, and awareness measures will tell...
CIOs Can Become Great Brand Ambassadors: Jessie Paul
Digitization of data, assisted e-commerce and mobile-first strategy will rule a CIO’s agenda in 2016, says Jessie Paul, CEO, Paul Writer.
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CIO India
CIOs...
Social Listening is Finally Getting Some Play
You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about...
True Life: I’m Addicted to Amazon – A Customer Retention Story
I have a confession. I have placed 118 Amazon Prime orders in the last 6 months.
Now, judging by the amount of cardboard in my...
5 Reasons Why That State Bank of India Ad Was Not Such a Bad...
Since that front page ad from State Bank of India appeared in Hindustan Times on March 17th, the Twitter, Facebook and LinkedIn timelines have...
Marketing’s True North: Align Your Marketing Around Your Mission
When we started Wistia in 2006, all of our marketing was centered around our video hosting product. We thought we were doing all the...
Working With Influencers
What exactly is an influencer anyway?
An influencer has a ‘loud’ voice, substantial reach, and a significant network, including followers, readers, or viewers. He or...
How to Become a “Sustainable” Brand
Sustainability is becoming a strategic differentiator for brands. If leveraged properly it can be transformational.
Sustainability is the new mantra for strategic differentiation. The global...
Quick Chat with Anisha Parikh, Co-founder – Koffeeplace.com
Anisha Parikh
Co-founder
Koffeeplace.com
Quick chat with Anisha Parikh, Member of Dwenindia
A female entrepreneur you admire and why?
Kiran Mazumdar Shaw - for being one of the most successful indian...