Martin Roll is a business and brand strategist, and the founder of Martin Roll Company. A facilitator and mentor to business owners, leaders and management teams, he provides advisory and guidance on leadership; strategy and execution; and how to build high-performing, enduring brand-driven businesses and global, marketing-oriented organisations.
By focusing on building and managing successful businesses through iconic brands, Martin Roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage.
Martin Roll delivers the combined value of an experienced international business strategist and senior advisor to corporate boards and marketing executives of the world’s largest companies including many corporations in Asia. He is also a senior advisor to several business families, and has extensive insights and management experiences related to family-owned enterprises.
Martin Roll (INSEAD MBA ’99D) is a speaker and presenter at leading global conferences and executive meetings, as well as a moderator of global conferences, panel discussions and roundtables. He teaches MBA, EMBA and Executive Education programs at Nanyang Business School (Singapore), and is a frequent guest lecturer at INSEAD, CEIBS and other global business schools.
He is the author of the Asian Brand Strategy, which provides frameworks for Asian branding. The book was named “Best Global Business Book” by Strategy+Business magazine. Currently, Martin Roll is writing an updated version of Asian Brand Strategy (2015) as well as several new management books on leadership, business strategy and brand marketing.