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5 Marketing Ideas for Vishal Sikka’s Infosys
R K Khanna Tennis Stadium is where I stayed on my first business trip with Infosys to Delhi. I grumbled but I got with...
Next Steps with Digital Marketing: The View from IBM
While engaging with buyers is not just about digital, more and more marketing companies have moved to a digital first approach to enable greater...
IT Marketing Leader: Krishnan Chatterjee, Head of Marketing, Indian Subcontinent at SAP
What are today's CEO's expectation from the CMO?
It is often said that a CEOs thinking revolves mostly around revenue and profitability and any department...
Delhi Walks for Life
CanSupport pioneers in the field of palliative care that today runs the largest home-care program for people with cancer in India. It organized its...
Organic Reach is Shrinking – 4 Ways to Keep Your Audience
Changes in social media dynamics are making most tried and tested strategies a thing of past. Social media is no longer about getting likes...
IT Marketing Leader: Apurva Chamaria, VP & Head of Corporate Marketing, HCL Technologies
What are the top 3 things marketers must do for increasing revenue?
Marketers must do the following to increase revenue :
1) Increase “Differentiation” between brand and...
We Live in an Under-Communicated World and Here is Your Big Opportunity
This might come as a big surprise to some of you. But I really believe in this.
So here are some stats – in one...
Measure the ROI of Digital Advertising Beyond Revenue Impact
Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s...
Interview with Abhinav Kaushal, Chief Mentor, Apnaghar
What makes a good marketer?
A good marketer is someone who can envision both the short and long term goals on equal footing, it is...
Customer-Service Excellence With an Omni-Channel Focus
We’re hearing a lot these days about delivering omni-channel experiences to our customers to make shopping seamless across multiple channels. But what does that...