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The 23rd Immutable Law Of Marketing Is Here!
Let's visualize the below product communication for a moment.
Condition 1) Here’s an LED Television that is Full HD, slim, stylish and comes with 3 USB...
5 Ways for YOU to make Women’s Day Better
Only 27% of India’s women work. For money, that is. Another 25% would like to work but don’t have the opportunity. So you’re a...
The Connected Customer – Marketing Must Change
There are many drivers compelling marketers to change. Technology has changed the way customers interact with brands and with other customers and marketers must...
A Look Into The Future Of Selling Online
With recent research from sales management software review site, GetApp revealing that 85 percent of consumers have abandoned a purchase online, something has clearly gone wrong with...
Five Keys to Success: Deloitte’s Thought Leadership Shift
Deloitte has long been a leader in developing and promoting thought leadership. Competing for clients at the highest levels of consulting and professional services,...
The Connected Customer – Satya Nadella Announces “India First” Initiatives
Paul Writer hosted a CMO Roundtable and CMO Track at Microsoft’s flagship Future Decoded event. The theme for the CMO Track was the Connected...
Paul Writer in Association with Oracle India Unveils India’s First CX Portal – Let’s...
Paul Writer in association with Oracle India today launched an exclusive site focused on Customer Experience (CX) and dedicated to Customer Experience, Sales, Digital and Marketing...
IT Marketing Leader: Nand Kishore Badami, Chief Marketing Officer, Cisco India and SAARC
What are today's expectations from a modern marketer?
Marketing is witnessing a tectonic shift and has entered the age of the empowered and informed customer...
IT Marketing Leader: Sarika Naik, Chief Marketing Officer, Capgemini Technology Services
What are today's CEO's expectations from the CMO?
The expectations for an organization’s chief marketer have increased exponentially in the past few years. In this...
Indian Men Set to Paint the Town Red this Valentine’s Day!
The online survey conducted across the country with over 3000 respondents in the age group of 18-50 discloses that close to a quarter of...