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Interview with Monil Hathi, VP-Marketing, Orion Systems Integrators
What makes a good marketer?
I would call it someone who is willing to take calculated risks to build a brand. Marketing is both a...
Intelligence for the TrAIling Marketing Industry
We’ve always been slow to adopt new things. Because we like them shiny and easy. AI has been the go-to new platform on which...
Time For HR To Come To The Party
Why is it that most transformation agendas wither down to a simple repositioning of the deck chairs or at best appear like superficial change...
The Social CEO (Or Lack Of)
“The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to...
Interview with Chirag Talwar, National Head Marketing, UNIGLOBE ATB
What makes a good marketer?
Taking a cue from what Rudyard Kipling wrote way back in 1895, in his poem ‘If’ - "If you can...
Work v/s Vacation? Work Wins! – Vacation Deprivation Report 2016
Expedia®, a leading full service online travel company, today released the results of the 2016 Vacation Deprivation® study, an annual survey of vacation habits...
Good Marketing Makes Presidents
Yo!
Did you see Donald Trump's press conference yesterday? He has mostly spent his life in construction and considers himself a good salesperson. You may...
Interview with Vivek Sharma, SVP – E-commerce and Subscription, Rediff.com
What makes a good marketer?
Someone who strikes a right balance between consumer needs and evolving technology in high tech sectors. Marketing is the ‘hardest’...
Is Your Content Marketing Strategy Focusing on Making Your Customers Feel Great?
A good content marketing strategy makes the brand look good and cool, but real success lies in making your clients look good in front...
Five Strategic Imperatives for Digital Brand Building
A lack of skills and a lack of confidence in metrics hold organisations back from achieving brand building success in digital realms.
Digital branding as...