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E-commerce Trends for 2017
According to a ASSOCHAM-Forrester study, India's E-commerce revenue is expected to jump from $26 billion in 2016 to $103 billion in 2020. While in...
Quirky Ideas for Business Success in 2030!
Warning: Please read this at your own risk. Author isn't liable for any irreversible brain damage inadvertently caused by the loopy ramblings below.
The landscape in...
Millennials… What You Need To Know
If I had one piece of advice to give marketers who are beginning a career in 2016, it would be this: Millennials are not...
What Your Brand Colors Say About Your Business
The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan,...
Still Delighting Customers? Try Making it Easier Instead
A rather clever and interesting experiment, led by Michael Treadway at Vanderbilt University, sheds light on what we, perhaps intuitively always knew.
Humans hate effort.
The...
10 Kilos Extra Matters to Marketers
Yo!
I got an SMS from Air Asia saying that guests flying from Delhi to Imphal could take an extra 10 Kilos free baggage because...
Are Brands Losing Their Magic?
In the digital world, a product’s substance is more highly valued than the stories woven around it.
I love starting my classes with a statement...
Loyalty, Rewards, and Progress in the Digital Era
Not that long ago, my wallet contained a stack of loyalty (or, more accurately, rewards) cards. Coffee shops, restaurants, and other service businesses would...
Quick Chat with Anuradha Goyal, Founder, IndiTales
Anuradha Goyal
Founder
IndiaTales
Here's a quick chat with Anuradha Goyal of IndiaTales and a member of DWEN India
A female entrepreneur you admire and why?
I really admire Kiran Mazumdar...
Quick Chat with Namita Agrawal, Founder, Sunshine Boulevard
Namita Agrawal
Founder
Sunshine Boulevard
Here's a quick chat with Namita Agrawal of Sunshine Boulevard and a member of DWEN India
A female entrepreneur you admire and why?
There...