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Outsource, Automate or In-house? How to Decide
The rise in access to affordable internet and smartphones has led to an exponential increase in digital media content. In recent times, digital marketing...
When Advertising Is Just A Waste Of Money
Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I...
Interview With Brandon Warburton, SVP – Digital, Pluralsight
Brandon Warburton
SVP – Digital
Plural Sight
1. What is the major challenge that you see today for digital marketing?
I think the biggest challenge is getting to a...
A Different Approach to Scale: Deploying Home Automation in Large Communities
Unlike many consumer electronics products, Home Automation is a solution play and not a product play. People are not interested in what products are...
Securing Your Win with YouTube
Why are brands not successful on YouTube?
A research published by leading publication, Forbes shows that YouTube has the best ROI above any other social media platform....
Are You Asking Your Social Media Fans To Do Too Much?
Getting engagements from your social media fans is easier said than done. With 1.3 million pieces of content on Facebook shared every minute, it’s...
Two New Commandments of Customer Engagement
The digital revolution is transforming the relationship between consumers and companies. Nearly all business functions are feeling the effects, but conventional marketing sits squarely...
The Best Practices For Marketing Automation
Day to day, many marketing teams find themselves stuck in the repetitive rut of emailing, scheduling social media and other monotonous actions, but marketing...
Beyond Pink: Sowmya Nanjundaiah, CEO, INCITE
In this segment of ‘Beyond Pink’, we talk to Sowmya Nanjundaiah, CEO, INCITE where she helps companies reimagine how they interact with their customers...
And now, Entrepreneurship!
Existing before industrialization, call centers or any chip,
In vogue again, is the art of - entrepreneurship!
Some traits have separated winners from the rest,
Trouncing difficulties,...