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A Different Approach to Scale: Deploying Home Automation in Large Communities
Unlike many consumer electronics products, Home Automation is a solution play and not a product play. People are not interested in what products are...
Securing Your Win with YouTube
Why are brands not successful on YouTube?
A research published by leading publication, Forbes shows that YouTube has the best ROI above any other social media platform....
Are You Asking Your Social Media Fans To Do Too Much?
Getting engagements from your social media fans is easier said than done. With 1.3 million pieces of content on Facebook shared every minute, it’s...
Two New Commandments of Customer Engagement
The digital revolution is transforming the relationship between consumers and companies. Nearly all business functions are feeling the effects, but conventional marketing sits squarely...
The Best Practices For Marketing Automation
Day to day, many marketing teams find themselves stuck in the repetitive rut of emailing, scheduling social media and other monotonous actions, but marketing...
Beyond Pink: Sowmya Nanjundaiah, CEO, INCITE
In this segment of ‘Beyond Pink’, we talk to Sowmya Nanjundaiah, CEO, INCITE where she helps companies reimagine how they interact with their customers...
And now, Entrepreneurship!
Existing before industrialization, call centers or any chip,
In vogue again, is the art of - entrepreneurship!
Some traits have separated winners from the rest,
Trouncing difficulties,...
What Does Your Desk Say About Your Marketing Style?
Did you know that your desk could be saying a lot more than you think? Not to be judgy, but whether or not you...
Marketeers: Welcome to the Brave New World
Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...
Let’s Talk Over-The-Top (OTT): Corpus
Millennials are changing the dynamics of video consumption by preferring their handheld devices to conventional TV viewing. With improving infrastructure and internet penetration in...