In this segment of ‘Beyond Pink’, we talk to Sowmya Nanjundaiah, CEO, INCITE where she helps companies reimagine how they interact with their customers and manage their businesses in the digital economy.

Essentials for a business meeting
Preparation, preparation, preparation. I always believe doing my homework and having a plan in mind before I start any meeting.

Your everyday guide to stay fit & healthy
I work out 6 days a week and this helps me keep my sanity in a super hectic work environment. I try and eat healthily and at home as much as possible.

What is your power dressing mantra?
Dress up for me means a dress ☺

One thing that one will find on your work desk
Ink pens, I write with nothing else!

One gadget that you cannot do without at work
Laptop – macbook air!

Profile: Sowmya Nanjundaiah is CEO of INCITE, where she helps companies reimagine how they interact with their customers and manage their businesses in the digital economy. Since 2010, Sowmya has driven the firm’s growth from a small startup into a full-service interactive agency operating out of the United States, Europe and India.
Sowmya has an MBA from the prestigious University of Massachusetts. While in America, she was responsible for corporate fundraising for the United Way in Massachusetts, helping America’s largest non-profit organization raise funds for its numerous outreach programs. On her return to India, Sowmya formed a part of the founding team of Nirvana, a Bangalore-based BPO that services global clients. During Nirvana’s formative years she was involved in defining the Strategic Vision and building several key parts of the organization including Product Development and Sales. As Head of the New York office, she was responsible for Nirvana’s expansion into the North American market. Sowmya then returned to India to co-found a successful wine company, Naka Wines. As CEO of Naka Wines, she was responsible for launching the brand across Karnataka and the USA.
At a personal level, Sowmya represents an unending thirst for knowledge, a unique level of energy & commitment and a natural gift for relationship building & connecting with people. She is an extremely avid reader of classical literature and has a passion for traveling, discovering new music and of course, wine!

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