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5 Things a Brand Can Do To Stay Relevant During Fast Paced Technological Changes
With the advent of globalization, markets moved to the digital space. Such a shift is a revolution in itself, but with every passing day,...
2nd November, 2017 | Issue #337 | Is your career more like Shahrukh or...
Yo!
Shahrukh Khan has said he has no plans to retire. Because he never gets bored of acting. He is someone who found his genre...
Personalization Done Right is Pure Magic
“Personalization is personal only when I feel and experience it. Thus, personalization done right doesn’t look like marketing.”- Uma Talreja, Chief Digital Officer, Raymond.
The...
The Goth Kids in Startup
Recently, a startup valued at around half a billion dollars laid off 10 of its Product Managers, leaving them with another 30. Just last...
Reebok Breaks Stereotypes With #GirlsD̶o̶n̶t̶Fight
The new Reebok ad series starring Kangana Ranaut are breaking stereotypes and creating ripples. So far, the company has released two videos with #GirlsD̶o̶n̶t̶Fight ...
Seven Key Features for a Successful Business
It is always great to read about successful businesses. Stories of success always have a fairy tale quality to them. With changing times, success...
Patanjali – A Successful Indian Brand Extension
Patanjali is an Indian brand of Ayurvedic, herbal and wellness products. When we last reviewed Patanjali as a brand, it had been in the news...
10 Key Marketing Trends for 2017
Every day, we create 2.5 quintillion bytes of data.1 To put that into perspective, 90 percent of the data in the world today has...
Beyond Pink: Anisha Motwani, Former Marketing & Digital Strategist – Max Group
In this segment of ‘Beyond Pink’, we talk to Anisha Motwani, Former Marketing & Digital Strategist - Max Group of Companies. Anisha has rich experience...
The What, Why, How and Who of Customer Journey Maps
Research shows that 81% of consumer brands believe that they have a 360 degree view of their clients while only 37% consumers believe that...