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Coca Cola Emphasizes: Change has a Taste
It is said that media is a powerful tool to drive change, it is also said that brands that influence must have a social...
Media and Entertainment has entered the revolutionary Virtual Reality
The entertainment field is one of the most enthusiastic advocates of VR or Virtual reality, most noticeably in virtual worlds and games. Media is...
The ABC of Account Based Marketing
Typical B2B setup is characterized by fewer accounts, larger deal sizes and longer sales cycle. There are multiple stakeholders involved in making a buying...
Five Best Practices For Understanding Customer Journeys
Organizations can increase loyalty, retention and sales by truly comprehending the paths customers travel over time and across channels. Increase loyalty, retention and sales by...
Uncover New Customer Insights Without Depending On Others
This infographic covers six capabilities that help marketers take charge of their own analytics and develop deeper customer insights.
As a marketer, you do vital...
Patanjali – Can The Top Upstart Indian Brand Continue To Grow?
The Indian dream brand has crossed Rs 10,000 crores in revenue. This puts it ahead of other successful India-headquartered FMCG giants like Dabur and...
Bringing in Information Technology towards the construction job sites
Now, a digital app is bringing blueprints to tablets and phones of construction job sites and construction workers. Furthermore, on-site training makes the transition...
Performance Bicycle Increases Sales With Deeper Insight Into Customer Journeys, On- And Offline
Embracing commerce in the cloud as the foundation for more personalized, compelling services
For big-ticket items, you want to be sure you’ve made the best...
How IoT will impact the business industry
IoT has a positive impact to the business industry wherever it may be in the word. The Internet of Things bring about numerous benefits...
Turn Brand Loyalists into Brand Advocates
Chevy or Ford? Pepsi or Coke? Mac or PC? Burger King or McDonald’s? iPhone or Android? Chances are when reading those questions, you had...