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5 Ways To Go Viral
Over the last few years, the number of viral sensations the world has seen is a dramatically large number, from the humorous Joe Biden...
AdReview: Oxemberg Brand Image Makeover with new #MakeYourMove ads?
Oxemberg is known for its aesthetically attractive ads that focus on showcasing the latest fashion in formal as well as informal attire. If you’ve...
Think You’re Immune to Advertising? Think Again: INSEAD
With literally thousands of ads hitting us every day, it’s impossible to avoid being influenced.
Society has long been of two minds about advertising. On...
AdReview: Tinder’s New Ad Works For Me!
Tinder's Famous Fail
Tinder’s last attempt to advertise their app in India fell short of anticipation when the ad was berated and trolled for being...
Interview: Chander Baljee, Chairman & Managing Director, Royal Orchid Hotels Limited
What according to you makes a brand `hot’?
Consistency, quality, unique offerings and the ability to continuously connect with the customers at all stages...
Meet Your Brand Summit Speaker: Sumant Sood, Titan Company Limited
What according to you makes a brand hot?
Ability to gain customer empathy and use that to design products or services that are either...
6 Controversial Movies You Should Know About
Hello & Welcome Back to the nostalgia corner! We also delved into the controversial side of the 90s by looking at banned advertisements. While...
5 Books That Were Eerily Correct About the Future
It turns out that Nostradamus wasn't the only one with a vision of the future. Science fiction writers have been imagining and predicting the...
Meet Your Brand Summit Jury: Amit Somani, Prime Venture Partners
What according to you makes a brand `hot’?
A brand is 'hot' when a customer makes an unsolicited recommendation of the product, service...
Meet Your Brand Summit Jury: Venugopal Ganganna, Langoor
What makes a brand ‘hot’?
Boldness, simplicity and relevance are the primary checkpoints for what makes a brand hot. While boldness helps brands stand...