- What according to you makes a brand `hot’?
Consistency, quality, unique offerings and the ability to continuously connect with the customers at all stages will keep a brand buzzing always.
- Ways in which you connect with the new age customer?
Millennial and social media are inseparable today. Maintaining the right connect with the new age customer with the help of social media tools like Facebook, Instagram, Snapchat, Twitter, etc. has become absolutely imperative. Millennial also identify strongly with causes, so creating a cause around some products will make the campaign hot.
- Technological boom is the talk of the town. More and more brands are investing in automation tools, AI and content marketing to name a few. How do you think technology can keep a brand hot?
A brand has to keep up with technology to remain in sync with the times. Think of tech as an enabler rather than a destroyer, build your product portfolio accordingly and take help of tech wherever relevant.
4. What makes brand Bengaluru “hot”?
The forever buzzing and youthful vibe makes this city unique. Bangalore embraces one and all; the expats, migrants, people from other cities and of course those who belong here. Not to mention, the weather of this city is salubrious and affable for most part of the year. Not to forget, it wears the silicon-valley crown and contributes to around 35% of India’s IT exports which makes it a hub for biotechnology.
Bangalore is charming. It is still a lot greener than other cities and bears a very cosmopolitan outlook. I satiate my senses with the sights and sounds of Bangalore and to the smell of rich Udupi filter coffee, that filters out all that needs to, making Bangalore India’s most livable and “Hot” city.
Chander K. Baljee is the Chairman & Managing Director of Royal Orchid Hotels Limited, a widely held Public Limited Company which is presently operating 47 hotels in 33
cities across India.
Mr. Baljee started his career with the family business in Shimla and has more than four decades of experience in the hospitality industry. The group currently operates 47
hotels in 33 cities across India. With 10 more hotels opening in Nashik, Belgaum, Goa Ooty, Srinagar, Chennai, Ahmedabad, Somnath, Lucknow & Varanasi under the brand name of Regenta Hotels; the group is expected to be operating 56 hotels in 39 cities by the end of 2018.