Paul Writer

Beyond Pink: Sakshi Vij, Founder and CEO, Myles

Women's day is almost upon us and here is the next piece from our 'Beyond Pink' segment! We thought it’d be interesting to hear...

AdReview: The Power of (Tough) Love in All Out’s New Ad

All Out, a pest control brand of SC Johnson & Son, recently released a new ad that has been the talk of the town....

Beyond Pink: Rachna Prasad, Chief Business Officer, Oxigen Online Services

Three more days for Women's Day so here's another one from our 'Beyond Pink' segment. We thought it’d be interesting to hear what some...

Beyond Pink: Nithya Krishnan, Director, Marketing – India & SAARC, Trend Micro

Women's day is right around the corner and we thought it’d be interesting to hear what some of the women in the marketing field...

Beyond Pink: Mitchelle Carvalho, CEO of CogMat Digital Media

With Women's Day nearly on us, we thought it'd be interesting to hear what some of the women in the marketing field have to...
source: Unsplash.

5 Colorful Holi Ads You Need To Watch: #KhulkeKheloHoli

With the festival of Holi right around the corner, we couldn't resist going through some of these heartwarming Holi ads and sharing them with...
Taru Kapoor GM, India - Tinder and Match Group

In Conversation with Taru Kapoor of Tinder and Match Group, India

Tinder, a famous dating app launched in 2012 is a great way to connect with new people. Last week we reviewed their latest ad....

8 Ads From the 90s because Old is Gold

Hey there! Welcome back to our Nostalgic 90s corner! From ‘hear ye, hear ye’ to door-to-door advertising, print, radio and television and now social...

5 Hacks On How To Go Viral- Jatin Modi

Creating viral content might at times feel like winning the lottery- with equal parts hope and effort, with dollops of luck, going viral can...

5 Hacks That Can Help You Go Viral- Apurva Chamaria

It’s almost impossible to predict what content will go viral on social media– something that the modern-day marketers have tried hard to crack but...