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In conversation with Sanjay Krishnan, founder of Lithium Urban Technology
Founded in 2015, Lithium is a B2B organization that is India’s first zero emission transport service. Lithium’s electric cars are used by corporate companies...
Mapping The Customer Mind: Shikher Chaudhary, Cognitive Neuroscientist Director, Neurons Inc India
Last week we talked to Anand Damani, behavioural scientist and partner at Briefcase about Behavioural Design in Marketing. This week we caught up with Shikher...
Traditional Marketing vs Behavioural Design: Anand Damani, behavioural scientist and partner, Briefcase
In conversation with Anand Damani, a behavioural scientist who works at Briefcase.
"Behavioural science is about real experiments done in human decision-making across several fields...
Chai Break with Apurva Chamaria, Chief Revenue Officer at RateGain
We caught up with Apurva Chamaria, Chief Revenue Officer at RateGain for a quick chat about what 2018 looks like for him.
1. What excites you...
Beyond Pink: Elizabeth Venkataraman, Executive Vice President, Consumer Business, Kotak Mahindra Bank Ltd
Today, March 8th marks International Women's day! For the past five days, leading up to today, we have been putting up interviews with leading...
6 Ads Released For Women’s Day That Are Creating Waves
2017 and 2018 have seen great social movements like #MeToo and #TimesUp creating waves all over the world in almost every industry. This Women's...
Beyond Pink: Anita Nayyar, CEO, Havas Media Group, India & South Asia
With International Women's Day coming up tomorrow, Paul Writer has been featuring interviews in our 'Beyond Pink' segment regarding what women in the marketing...
Beyond Pink: Sakshi Vij, Founder and CEO, Myles
Women's day is almost upon us and here is the next piece from our 'Beyond Pink' segment! We thought it’d be interesting to hear...
AdReview: The Power of (Tough) Love in All Out’s New Ad
All Out, a pest control brand of SC Johnson & Son, recently released a new ad that has been the talk of the town....
Beyond Pink: Rachna Prasad, Chief Business Officer, Oxigen Online Services
Three more days for Women's Day so here's another one from our 'Beyond Pink' segment. We thought it’d be interesting to hear what some...