Paul Writer

Around the World in 3 Ads: Amazon Prime, Surf Excel & Berlitz

For our third episode of 'Around the World in 3 Ads' we'll be looking at ads from Japan, Pakistan and Germany. Amazon Prime This adorable ad...

Peddling Nostalgia: 5 Famous Franchises and Their Reboots

A lot of industries seem to be tapping into the 'good ol' days' well of memories and for good reason too. The digital revolution...

How Much is Your Beard Worth? Philip’s Ad Featuring Virat Kohli

Celebrities are known for taking an insurance out for their best features from their smiles to their waistline. Amitabh Bachchan has a copyright for...

Hello! How may I help you today? 5 Tips on Creating a Successful Chatbot

With IoT, Machine Learning, AI and Automation spreading over the digital landscape swiftly, businesses are able to enhance their customer experience and meet the...

What makes an influencer?

What makes an influencer is a million dollar question given how the market for buying (and selling) influence is booming.  I was pondering this...

Around the World in 3 Ads: Snickers, McDonald’s & Amazon

Welcome back to our new segment Around the World in 3 Ads! For our second episode, we're looking at ads from Snickers, McDonald's and...

Around the World in 3 Ads: Nike, Tide & Dove

Paul Writer is excited to introduce our showcase for international ads. Every fortnight, we'll be looking at three interesting ads from around the world....

Ad Review: Bittersweet or Just Sweet Nostalgia in #YouAreMyParleG Campaign?

You can't have lived in India without having heard of Parle-G biscuits. The little girl who is the face of the brand is adored...

Levi’s #IShapeMyWorld Focuses on Unstoppable Women

Dedicated to all those unstoppable women, who have shaped their world For International Women's Day 2017, Levi's released a campaign titled #IShapeMyWorld. Focusing on influencers...

Beyond Pink: Himani Agrawal, Director, Integrated Marketing at Microsoft India

In this segment of ‘Beyond Pink’, we talk to Himani Agrawal, Director of Integrated Marketing at Microsoft India. Read on to know what Himani has...