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18th October 2018 | Issue #386 | My Paranoia About AI
The other day the call dropped in the middle of a conversation. I called the other person back and continued the conversation. We speculated...
Marketing Maverick: Jessie Chong, Head of Marketing, Trend Micro #APACLeaders
Jessie Chong, Trend Micro, says the modern marketer of today should be able to balance the art and science of marketing. Read the full interview...
11th October 2018 | Issue #385 | AI and HBD to Amitabh Bachchan
AI can change the world by helping remove biases. More on that in a bit. But it can also help you interact with the...
Magic of Oats Cookie and Coffee! – Product Pricing strategy
"Attendant: Hello Ma'am, good evening! What would you like to have today?
Customer: Well, just a cup of cappuccino please. I like it.
Attendant: Ok Ma'am....
Your Thirst for Information is Killing Innovation
In 1974, world renowned psychologist Paul Slovic ran an experiment to evaluate the effect of information on decision making. He gathered eight professional horse...
“Dirt is Good”: Nikhil Tivary, CMO, Johnson and Johnson Vision Care on hyper-personalisation and CX...
We interviewed Nikhil Tivary, CMO, Johnson and Johnson Vision Care, Asia-Pacific for our series on #APACLeaders. Nikhil’s career is defined by helping brands ‘do well by...
04th October 2018 | Issue #384 – Opera Houses Are not Just For Singing
Tuesday being a holiday, I dragged the 9 year-old out for old-fashioned shopping on Brigade Road, Bangalore. The new Miniso outlet made her very...
Marketing Maverick: Raja Ramachandran, Head of Marketing, Emerging StartUp #APACLeaders
Raja Ramachandran, Head of Marketing said there is a fundamental shift in the consumers’ behavior in how they interact with a business thus opening up massive...
27th September 2018 | Issue #383 | Shweta Bachchan and the Ethics of Identity
Shweta Bachchan is the latest brand name to turn author, getting a large interview in Times of India even before the book is out....
Marketing Maverick: Laura Kantor, Head of Marketing & Sustainability Lead foodpanda Singapore #APACLeaders
Paul Writer interviewed Laura Kantor, Head of Marketing & Sustainability Lead foodpanda Singapore. In this role, Laura plans to maintain foodpanda as the food delivery service...