Insights

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If you are not toothpaste then you can actually be multiple things on any given day and not necessarily stand for bright...

This week, Paul Writer interviewed Linh Pham for our series on #APACLeaders. Linh is the Head of Marketing at Coinhako. Linh joined Coinhako as...

We interviewed Dhruv Shanker for our series on #APACLeaders. Dhruv heads Marketing for the Asia Pacific region at ofo - the world’s largest bike-sharing company. He...

This week, Paul Writer interviewed Joshua Nathan, Head of Marketing at iSwitch Energy, Singapore to get his insights on how to deal with the changing...

Nike’s new Colin Kaepernick campaign has won more likes than boycotts and its share price and sales are swooshing up and about again. But...

Even with the advent of AI, Machine Learning, and everything shifting to digital, Content Marketing is one of the age-old marketing tactics that has...

Most brands today talk omni-channel, multi-lingual campaigns, but very few have been able to make them come alive in this cohesive manner.  Amazon’s marketing team has put in a lot of effort to differentiate Prime Day from yet-another-sale that screams discounts from the front page of the newspaper.  AR, VR, interactive videos - the future is here now.  Ravi Desai, Director Mass and Brand Marketing says that all their marketing is “customer backwards”.  This is what shoppers want.  Right now. Right here in India.  Is everyone else ready?

Just in: Get More Out Of Content Marketing Investments for India powered by Paul Writer. The white paper is sponsored by censhare. In a country as...

There are two routes to making your offering stand out  – core branding and context branding.  In core branding, the marketing and positioning are...