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27th September 2018 | Issue #383 | Shweta Bachchan and the Ethics of Identity
Shweta Bachchan is the latest brand name to turn author, getting a large interview in Times of India even before the book is out....
Marketing Maverick: Laura Kantor, Head of Marketing & Sustainability Lead foodpanda Singapore #APACLeaders
Paul Writer interviewed Laura Kantor, Head of Marketing & Sustainability Lead foodpanda Singapore. In this role, Laura plans to maintain foodpanda as the food delivery service...
Shweta Bachchan and the Ethics of Identity
//www.youtube.com/watch?v=JOISlAhED7g&t
Virginia Sharma, LinkedIn India: The Good News is We are Not Toothpaste!
If you are not toothpaste then you can actually be multiple things on any given day and not necessarily stand for bright...
Marketing Maverick: Linh Pham, Head of Marketing, Coinhako #APACLeaders
This week, Paul Writer interviewed Linh Pham for our series on #APACLeaders. Linh is the Head of Marketing at Coinhako. Linh joined Coinhako as...
Marketing Maverick: Dhruv Shanker, APAC Head of Marketing, ofo #APACLeaders
We interviewed Dhruv Shanker for our series on #APACLeaders. Dhruv heads Marketing for the Asia Pacific region at ofo - the world’s largest bike-sharing company. He...
Marketing Maverick: Joshua Nathan, Head of Marketing at iSwitch Energy #APACLeaders
This week, Paul Writer interviewed Joshua Nathan, Head of Marketing at iSwitch Energy, Singapore to get his insights on how to deal with the changing...
14th September | Issue #381 | What Moved Nike’s Soul ( and Patanjali’s cheese...
Nike’s new Colin Kaepernick campaign has won more likes than boycotts and its share price and sales are swooshing up and about again. But...
What Does the Future of Content Marketing Look Like to You?
Even with the advent of AI, Machine Learning, and everything shifting to digital, Content Marketing is one of the age-old marketing tactics that has...
Amazon Marketing Strategy for Prime Day India (Omni-channel Campaign)
Most brands today talk omni-channel, multi-lingual campaigns, but very few have been able to make them come alive in this cohesive manner. Amazon’s marketing team has put in a lot of effort to differentiate Prime Day from yet-another-sale that screams discounts from the front page of the newspaper. AR, VR, interactive videos - the future is here now.
Ravi Desai, Director Mass and Brand Marketing says that all their marketing is “customer backwards”. This is what shoppers want. Right now. Right here in India. Is everyone else ready?