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Time is the new oil
Even as scientists find alternatives for oil, the one resource that cannot be replicated or synthesised remains time. Today a popular term is “time-poor”. It...
Why Jet Airways Failed – a 4Ps view
Why companies with great customer experience like Jet Airways can also fail.
Which P in the 4Ps did they forget? 1 minute watch.
To have a...
Understanding a billion people through video
Shaukat Shamim, Founder/CEO, Youplus in conversation with Jessie Paul, CEO, Paul Writer
Shaukat Shamim is the Founder/CEO of Youplus, a global company headquartered in New York and...
I’m going on an adventure
I was one of around 3000 tourists who visited Hobbiton today. Hobbiton is Middle Earth. Well, ok, not quite, but it’s the set from the Lord...
7 Essential Tips to Reach Your Demographic Easily
Some parts of marketing will never be easy, and learning how to reach your demographic is something that eludes even the most successful of...
Did Bollywood really Beat PewDiePie?
T-Series - which hosts Bollywood videos edged out PewDiePie as the channel with the mostest. Most number of subscribers, that is. They are both at 90...
Interview with Sandeep Kapoor Senior Director, Hewlett Packard Enterprise #APACLeaders
Sandeep Kapoor Senior Director & General Manager, Category Management, Hybrid IT APAC, Hewlett Packard Enterprise #APACLeaders
Read our interview with Sandeep Kapoor, Senior Director &...
Price of culture
Many large, successful organizations stay private just so that they can enjoy their culture and lifestyle the way they want to. It’s hard to think of a large listed organization that can pull off a Naked Friday, like OneBestWay did in 2009.
Failed Video Learnings
Video consumption is on the rise and is one of the essential parts of the content marketing strategy. So after creating one such marketing video which failed, here are the top 3 learnings.