Video Tutorial – Getting Influencer Outreach Right

Everyone is NOT an Influencer – Understanding the ecosystem

Key to getting influencer outreach right is to understand that everyone in the blogging community is NOT an Influencer. This video will tell you what are the 3 types of influencers, how to make your outreach impactful and how to drive OTS.  This video tutorial gives you a framework for building your influencer strategy, and understanding the value of working with the blogger community.  (If you’d like to read more, I can highly recommend the long copy version)

What inspired me to post this:

The content here is based on my isights as a jury member and speaker of the first ever Earthy Awards held at Shangri La Rasa Ria Kota Kinabalu.

How do you get started?

Now that you’re hooked to the idea of influencer marketing, here are 5 hacks to get you started!



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